While the Yuengling clan seems to embrace more of a Trump-leaning ideologue, President Barak Obama is (was) a big fan of the Pennsylvania brewery. In fact, in 2010, Obama called it his favorite brewery and paid off his losing bet on the U.S. vs. Canada Olympic finals match-up to Canadian PM Stephen Harper with both a case of Molson Canadian and a box of Yuengling Traditional Lager. That Yuengling beer can now be seen in the Hockey Hall of Fame in Toronto, which is pretty cool.
I mention this to get you all hopped up with the hockey spirit. Because D.G. Yuengling & Son Inc., considered to be America’s oldest still operating brewery, is very much into the hockey spirit these days. The company just announced a sponsorship agreement with the Philadelphia Flyers at the Wells Fargo Center, which hosts more than 200 events each year. To the press release!
“The energy and passion generated by the Philadelphia Flyers is a home-state advantage for our company,” said Dick Yuengling, owner and president. “The Flyers bring fans a fun and exciting experience where they enjoy a variety of beers from America’s Oldest Brewery.”
“We are thrilled to enter into this hometown partnership with Yuengling,” said Flyers Executive Vice President and Chief Operating Officer, Shawn Tilger. “The Yuengling brand is beloved in the Greater Philadelphia Region, and we are excited to bring it direct to Flyers fans.”
Fans attending the Wells Fargo center and watching Flyers games on TV will see the Yuengling branded signage. Sponsorship with the Philadelphia Flyers includes outdoor digital billboards, signage in the Broad and 11th Street Atriums, multiple signs in the main and mezzanine concourse and dasherboard signage featuring the brewery’s flagship beer, Yuengling Traditional Lager. Flyers fans will continue to be able to enjoy Yuengling package and draft brands in the Wells Fargo Center. The sponsorship started October 1. Now enjoy a few photos — that gradually increase in size — because that’s how they were sent!