It helped put the style of West Coast IPA on the map. It took Simcoe hops to a new level, using a whopping pound per barrel to make it (“I want it to taste great, and I don’t care what it costs!”). It also helped solidify the “lupulin shift” in beer where hops became the focal point of American craft brewing, while using a perfect balance of sweet crystal maltiness. And let’s not forget it’s full of taste layers — pine, grapefruit, passion fruit, caramel and beyond. Green Flash Brewing Co.‘s West Coast IPA is one of the best beers in the craft canon. Now, watch Green Flash Brewmaster Erik Jensen recount the history of Green Flash’s flagship West Coast IPA with Scot Blair, owner of Hamilton’s Tavern in San Diego. It’s 11 minutes of awesomeness.