• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Hop and Sting Brewery’s Growler Club is a great way to establish consistent to-go revenue

June 24, 2020Chris Crowell

Hop and Sting Growler club

In a recent CBB feature, contributor Andrew Coplon floated the idea of subscriptions as one new craft beer sales strategy in the wake of COVID-19 and its impact on taproom-as-usual business. There are a few ways to think about implementing this, and one low-key great example just sent our way is Hop and Sting Brewery‘s new Growler Club promotion.

The Grapevine, Texas-based brewery is offering memberships at $10 a month, which gets members 50 percent off all growler fills. Members also get branded club growlers that are gorgeous, contemporary double wall steel with rubber bases. Plus, the deal is exclusive. Sign ups for the Growler Club opened June 19 and is limited to 100. If it maxes out, that’s an easy $12,000 in revenue just in the club fees, while also encouraging more trips to the brewery / emphasizing the importance of to-go sales at this time.

The Growler Club deal is linked to the second year anniversary of Hop and Sting Brewery as an independent brand brewing in Grapevine, which flew by as the country reopened.

“It’s really crazy how everything has worked out up to this point!” Co-Owner Jon Powell says. “Our anniversary was June 1, the day we bought the 906 Jean Street location for Hop and Sting.”

Now as the nation re-opens, orders for beer have come flooding in, and in addition to the Growler Club deal, there was a cool quasi-anniversary / reopening celebration event that included an on-site local barber.

“Everyone needs to restock and we have a great demand to fill. Celebrating our anniversary was the furthest from our mind at the time, but we’re ready to say thank you to our customers who remained supportive by purchasing BEER TO-GO and from local beer shops.”

beer-pouch
AstraPouch debuts new 64-oz pouch to replace your glass growlers
Arryved-Online-Ordering
Arryved developed an app to ease touch-free taproom sales, deliveries
Multi-Draft-Bottle
Need a gift for your favorite CBB editor? How about this insulated steel beer bottle?
growler video message
Growlers market expected to grow through 2028 according to this research firm

Reader Interactions

Comments

  1. Not Your Hobby Marketing Solutions says

    June 25, 2020 at 11:20 am

    And this is how you encourage future sales! Love it – kudos Hop and Sting Brewery

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Anderson Valley Brewing promotes price stability amid Big Beer price hikes: ‘We actually like our customers’
  • Ohio how has 400 craft breweries! Here are some other Buckeye beer stats to know
  • IBA hits milestone – 1 million bbls of buying power – what’s next for the co-op?
  • Plastic can carrier recycling co-op debuts in Chicago

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • The-IBA-TeamIBA hits milestone – 1 million bbls of buying power – what’s next for the co-op?
    May 19, 2022
  • 2022 beer branding trends part 1: reinvention
    May 17, 2022
  • satisfaction surveysAre brewery employees happy? Depends on the department
    May 16, 2022
  • Male hand closes hatch of brewery tankUnfiltered: Do I need to clean tanks between transfers?
    May 11, 2022
  • Hard seltzers: Achieve high alcohol fermentations in a clean and neutral way with the proper nutrient aids
    May 9, 2022
  • Paxton Products uses air and ionization to rinse and dry beer bottles and cans
    May 9, 2022

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2022 · CBB Media LLC

Posting....