• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Hop sensory and selection basics with Matt Brynildson (brewmaster at Firestone Walker)

April 21, 2022Keith Gribbins

I’m a big fan of the Hop Growers of America (HGA) trade organization and it’s website, both of which keep me up to date on the latest insights and initiatives of the U.S. hop farming sector. This month, HGA released its FY 2021 Hop Growers of America Annual Report — a cool overview of the association’s actions and services last year — sprinkled with data insights about the global hop growing industry (like … U.S. hop exports to Europe reached approximately 7,652 MT with an estimated value of $159,329,898).

The report also contains updates on HGA’s programs like its hop industry life cycle assessment, the American Hop Convention, its government affairs and the highly anticipated release of USDA-ARS public hop variety Vista, which we covered right here. The association is also getting into some cool video production. According to the report:

In 2021 HGA sanctioned the development of video assets for the U.S. hop industry. Working with the production agency Trivue Entertainment. HGA developed a five-minute video highlighting technological advancements in the hop industry. This five-minute video will be uploaded to regional PBS affiliates in the spring of 2022 and air across the United States. The video, Smart Farming in the Hop Industry is contracted to receive at least 3 million viewings on PBS.

HGA also partnered with creative agency Digital Vendetta to create a video capturing realities of hop harvest in the Pacific Northwest. Three Valleys was entered in the 2022 Seattle Film Festival. Digital Vendetta also produced a hop sensory video featuring Brewmaster Matthew Brynildson of Firestone Brewing Co. The video features Matt exploring the technical process of performing a hop rub and will be integrated into outreach materials to reach the international brewing community.

That hop sensory video with Brynildson is above, and it’s well done. Hit play and watch Brynildson do a quick, 15-minute, how-to-evaluate hops class — setting up the sensory experience, researching hop varieties, understanding lot and grower numbers, taking good notes, rubbing for aroma, feeling for moisture and onward. Now, I’m excited to see these other HGA videos.

HGA hop report: Citra HBC 394 had more acres than the entire high alpha category in 2022
HAAS_FLEX_Landing_Page_Hero
Watch Wiseacre brewers discuss liquid hop bittering product Flex
Beer book: Gluten-Free Brewing: Techniques, Processes and Ingredients for Crafting Flavorful Beer
Yakima Chief partners with HunterSeven Foundation for 5th annual Veterans Blend in support of military vets (buy some!)

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Crooked Hammock combines curling and stouts for cool mini fest
  • Sin, Repent and Repeat on Fat Tuesday and more beers to know this week
  • Fort Point Beer debuts cider line, explains why ciders instead of seltzers
  • NBWA releases January Beer Purchasers’ Index, craft demand sinks low

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • fort point both-ciders-3Fort Point Beer debuts cider line, explains why ciders instead of seltzers
    January 31, 2023
  • Watch a drone release insects over hop yards for sustainable pest control in this Yakima Chief Hops video series
    January 30, 2023
  • Distro update: Connecticut’s Two Roads Brewing goes to Colorado + news from Surreal, New Sarum and more
    January 30, 2023
  • Cadaverine: When your beer smells like dead human
    January 26, 2023
  • beer taps brain distribution cbb cropUnfiltered: There are weevils in my grain – what do I do?
    January 26, 2023
  • People news: Industry icon John Mallett steps down from Bell’s + moves from Craft ‘Ohana, BrewDog USA and more
    January 25, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC