If you reopen, will they come? As states launch their “Um, hey, guess we’re reopening?” master plans, and as breweries work to do so effectively, it’s a question that should be asked more. Sure, some people are so eager to get a haircut they are walking the streets with AK-47s, but there are other meeker citizens who will likely stay in a sanitized bunker for the next few years. Is the Venn diagram overlap of these groups enough to make it worth your while to reopen right now?
Instead of continuing to prattle on with questions to no one, like I’m doing, Pennsylvania’s Victory Brewing is straight up asking its customers what they think. Wow, what a simple, brilliant idea.
“[Being closed during the coronavirus pandemic] sucks,” the company wrote on its Facebook page. “We miss each and every one of you and hope the day that we can have a beer together again comes soon. With that being said, as we think about our reopening plans at Victory Taprooms we think it’s important to hear from you. What are you wary about? Excited about? What do you suggest? We want to be mindful of it all. We’d love for you to take this survey to provide feedback around our reopening plans.”
The survey has 22 questions, asking stuff like:
When do you believe that breweries, taprooms and bars will be allowed to re-open for onsite service in your area?
- Sometime in May
- Sometime in June
- Sometime in July
- Sometime in August or Later
Once breweries, taprooms and bars are allowed to re-open, how long do you think it will take you to make your first visit to one of these locations for onsite consumption?
- The next day
- A few days
- A week or two
- A month
- Two months or more
What will be the biggest factor in determining when you will visit those locations for onsite consumption?
It’s an idea I’d encourage all of you to steal as we all try and figure out the next steps forward, safely, together. Check it for yourself right here.