Wooden Bear Brewing Co. is Greenfield, Ind.’s first craft brewery. Founded in 2014, it’s been steadily making a name for itself on the underserved (from a craft beer standpoint) far east side of Indianapolis.
Last year, Bear came to CODO Design for some package design work, beer naming and, maybe most importantly, a new website to better showcase its broad beer list and capture more draft account opportunities.
Working closely with Kurt and Brent, we created a website that features their beer, an events calendar, beer finder, food menu, social sharing and various forms throughout. The site is completely custom designed and responsively developed on WordPress, meaning Wooden Bear can fully update it at any time.
This column was provided by the folks at CODO Design, a five-man branding firm based in Indianapolis, IN. They’ve spent years working with startup craft breweries on naming, branding and positioning, responsive web design, and package design. They’ve gathered their experience into a comprehensive Craft Beer Branding Guide to help startup breweries navigate the entire branding process. Check it out at www.craftbeerbrandingguide.com.