• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Is this the most epic craft beer commercial ever created?

March 11, 2013Keith Gribbins

Stevens Point Brewery is steeped in 150 years of history that has transcended the trials of the Civil War, the Great Depression and Prohibition, but could it survive Armageddon?

Just watch this provocative branded short film called “The End or The Beginning” starring Point 2012 Black Ale, inspired by the Mayan calendar’s supposed prediction of the end of the world. Overlooking the chaotic street scene as asteroids crash into buildings is a fire-breathing Mayan chieftain, apt symbolism for Point 2012 Black Ale, a robust dark ale inspired by the ancient Mayan “Long Count” calendar that ended ominously on December 21, 2012. Or did it?

Shot in downtown Chicago’s LaSalle Street financial district on a cold winter day, the apocalyptic vignette showcases the production company’s, Rascals & Rogues’, creativity and technological expertise.

“Kudos to director Kerry Shaw Brown and executive producer Ritch Wedeking and everyone at Rascals & Rogues for their expert execution of this edgy visual adventure,” said Joe Martino, Stevens Point brewery managing partner in a press release released last year. “2012 Black Ale continues to intrigue ale lovers and recently won a silver medal in the World Beer Cup.

“The End or The Beginning” will surely deepen the aura of Blake Ale’s mystery.

safety
Download these two safety posters on carbon dioxide exposure and confined space dangers in craft breweries
Dang, the Foy Vance song behind MillerCoors’s new Saint Archer ad campaign is one hot jam
2020 applications are open for UC Davis’ Master Brewers Certificate Program
Watch: Founders Brewing shares tips for using a jockey box at beer events

Reader Interactions

Comments

  1. KPDIPA says

    March 11, 2013 at 11:18 pm

    I loved this, very well done http://t.co/jd75NQng3p

    Log in to Reply
  2. NateDawg27 says

    March 11, 2013 at 12:22 pm

    @LaconsAles @CraftBrewingBiz @pointbrewery saw that last week. Would’ve been more relevant last year!

    Log in to Reply
  3. LaconsAles says

    March 11, 2013 at 12:19 pm

    Brilliant! RT @CraftBrewingBiz: Is this the most epic craft beer commercial ever created? : @pointbrewery http://t.co/0vWiB01p4W

    Log in to Reply
  4. DenverBeerGuy says

    March 11, 2013 at 11:33 am

    RT @CraftBrewingBiz: Is this the most epic craft beer commercial ever created? : @pointbrewery http://t.co/DK9c2S1GUM

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Dogfish Head’s deal with Mother Nature other beers to know this Earth Week
  • Kegstar partners with the International Brewing and Cider Awards
  • Precision Fermentation and The 5th Ingredient team up, announce integration of BrewMonitor real-time data with Beer30 brewery management software
  • Watch: This cool Pneumatic Scale Angelus canning line is aimed at high carbonation craft beverages (seltzers to RTDs to beer)

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Lemon-QuestDogfish Head’s deal with Mother Nature other beers to know this Earth Week
    April 20, 2021
  • Understanding ionization: Let’s learn how to air rinse and dry cans and bottles without water
    April 19, 2021
  • Crosby Farm TopWire Hop Project 12Resplendent Oregon hop farm has ultimate beer garden (TopWire Hop Project) reopening April 30 (enjoy some images)
    April 15, 2021
  • Get Your Drink On app people cheers drinksThis Get Your Drink On app gifts beer money to a phone’s digital wallet, so please send me some
    April 15, 2021
  • GEA-InsightPartner-ProduktbildInside the real-time process control of GEA’s InsightPartner software
    April 14, 2021
  • roughhouse brewing cave aged beersCave-aged beer finally excavated by Roughhouse and other beers to know this week
    April 13, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by