Already a staple in Traverse City and Ann Arbor, Mich., Jolly Pumpkin is looking to expand into Dexter, Mich., with construction set to begin next month on the Northern United Liquid Libations (null) Café & Taphouse, and it will honor the various brands of Northern United Brewing Co.
“This tasting room has been in the back of Ron’s mind since he brewed his first Jolly Pumpkin beer and it is finally coming to fruition,” said Tony Grant, Northern United chief financial officer/chief operating officer. “It is such an exciting time for Jolly Pumpkin, North Peak and the entire company to have this showplace for all our brands. We are so excited for everyone to come out and see our new home, taste all the products, take tours of the plant and see all the new gear that we’ve been working on.”
Building on its passionate fan base that has helped grow the company over the years, Jolly Pumpkin is giving them an opportunity to help build the null Café & Taphouse. Anyone can be part of the taphouse by joining one of four club levels – from the “I Believe They WILL Build It Club,” which includes a permanent name plaque on a bar stool at the taphouse; the “Just Another Booth Club,” which places a similar name plaque on a booth tabletop; the “I Drink from a Kick Ass Glass Club” which includes a personalized goblet; the “Old & Busted Club” which includes limited edition growlers; the “Writing’s on the Wall Club,” where members names are scrawled along a wall at the taphouse; and the “All I Get is a T-Shirt Club” – which includes a logoed t-shirt. Membership in these various clubs range from $50 to $1,500.* For more information on each club, or to purchase a membership, visit nulltaphouse.com.
Drawing from the nearly 60 years of combined beverage crafting experience of master brewers Ron Jeffries, John Walsh and Mike Hall, the libations of Jolly Pumpkin Artisan Ales and North Peak Brewing Co., as well as the Civilized Spirits, Old Mission Spirits, Nomad Ciders and Bonafide Wines, the offerings at the Café & Taphouse will resonate with casual drinkers and die-hard aficionados alike.