Two draft kings are coming together to better serve the beer industry. Keg Logistics just announced its acquisition of Birmingham, Ala.-based Atlas Keg Co., a provider of kegs to the rapidly growing U.S. craft brewing industry. The combination creates a new leader in the keg management sector, with more than 1,000 high-growth brewery and cider customers across the United States and United Kingdom.
The acquisition further deepens Keg Logistics’ expertise in this realm. With a combined 60 years of management experience in the brewing, distribution and keg management supply chain arena, the company is uniquely positioned to provide a one-stop-shop solution to help its customers thrive. The acquisition also significantly enhances Keg Logistics’ coverage across the United States, and its ability to provide keg and brewery equipment financing and logistics solutions to beer, wine and cider producers.
“Keg Logistics and Atlas Keg Company are united in our deep commitment to continuing to deliver a service and program that has the best interest of a brewer in mind. This is why we both feature a rent-to-own model that is superior to any other outsourced keg option available in the industry,” said Chris Sapyta, Keg Logistics CEO. “Kegs can last over 30 years — brewers without a pathway to eventually owning their fleet through a financing and logistics solution like ours are pouring valuable money down the drain. We help brewers maintain greater control over their assets, lower costs, improve cash flow and increase operational efficiencies of brewing.”
Denver, CO, based Keg Logistics was founded in 2011 by Chris Sapyta, the former founder of MicroStar, who said, “From the beginning, I’ve focused on truly listening to what our customers need — not just today but years down the road. Whether it’s financing, logistics, or quality product — I’m confident that we are the optimal solution for breweries of all sizes.” Sapyta noted that Keg Logistics has seen accelerating growth in not just its core business, but also in brewery equipment financing, its one-way export keg offering, and its international keg operations in the United Kingdom.
Atlas stakeholders will become investors in Keg Logistics following the deal. Goodwin provided legal services to Keg Logistics, and Arlington Capital Advisors advised Atlas Keg Company on the transaction. Terms of the transaction were not disclosed.