• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Watch: How the label for Great Lakes’ Commodore Perry IPA was reimagined

September 29, 2015Keith Gribbins

Earlier this year, we covered Darren Booth helping Great Lakes Brewing Co. (GLBC) launch its beer rebrand. Booth’s style is classic and old school — just like Great Lakes — he works in acrylic and collage (that’s basically 100 percent analog for an illustrator and letterer). Within his paintings for the labels, you’ll see collage elements that showcase the unique stories behind each of Great Lakes’ beers. The video above is a great example: It details how Great Lakes’ Commodore Perry IPA got its branding revamp. GLBC provided Booth with archival materials relevant to each brand that were incorporated into his paintings that you might not see at first. These discoverable elements definitely bring storytelling opportunities to each package. Just watch above.

Lakes Brewing new labels crop
Great Lakes Brewing reveals first batch of refreshed labels
Great Lakes Brewing Logo cropped
Great Lakes Brewing hires artist Darren Booth for brand refresh
INX-Can-Design-winner-5-2022
And the 2021 Colored by INX Can Design Contest winner is …
CLE’s Great Lakes Brewing brings canning in house, expands storage and flexibility with new facility

Reader Interactions

Comments

  1. crsimp01 says

    September 30, 2015 at 8:46 am

    Label for Great Lakes’ Commodore Perry IPA gets revamped http://t.co/ycDbbat3Xp via @craftbrewingbiz

    Log in to Reply
  2. LVRGLLC says

    September 29, 2015 at 8:29 pm

    #CraftBeer #CraftBrewing #Beer #BeerBiz Watch: How the label for Great Lakes’ Commodore Perry IPA was reimagined http://t.co/YnYfUcdTmj

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • The case for full facility disinfection for breweries in the post-COVID era
  • MadTree set to convert old airplane hangar into its third brewery
  • Fulton Brewing commissions label art from Marvel artist to launch new kingdom of IPAs
  • Arizona Wilderness raises funds for LGBTQIA+ license plate and more drinks to know this week

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Cleaning home table sanitizing kitchen table surface with disinfectant spray bottle washing surfaces with towel and gloves. COVID-19 prevention sanitizing insideThe case for full facility disinfection for breweries in the post-COVID era
    June 8, 2023
  • Arizona Wilderness PrismArizona Wilderness raises funds for LGBTQIA+ license plate and more drinks to know this week
    June 7, 2023
  • FSBC-Image-1Here’s the fastest growing brewery in the U.S. according to Untappd
    June 6, 2023
  • MONTUCKY-HERO-IMAGE___Montucky Cold Snacks announces new mascot and contest winner, plans to plaster his face on its beer cans this fall
    June 5, 2023
  • Video: Watch how Country Malt Group started in a shed and became an America beer supplier success story
    June 5, 2023
  • Constellation sells Funky Buddha and Four Corners back to original owners, says see ya to craft sector
    May 31, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC