Leashless Lab, a Milwaukee-based company that repurposes spent brewing grain to produce dog treats, officially announced nine partnerships with nationwide, well-renowned entities in the craft brewing industry. The partnership involves distributing Leashless Lab’s all-natural, sustainably-sourced dog treats at each participating organization. Partners include Founders Brewing, Surly Brewing, New Glarus Brewing, Terrapin Beer, Lakefront Brewery, Central Waters Brewing, Capital Brewery, Raised Grain Brewing and Black Husky Brewing.
Leashless Lab is a brewing-inspired solution to waste reduction by repurposing brewing grain into dog treats. The four-ingredient treats are locally sourced and all natural, as well as nonalcoholic with no hop contact. The company donates 10 precent of the profits from each bag of treats sold to an animal protection organization. Leashless Lab uses ingredients from the community to directly benefit that community, making it the first in its industry to yield a product while dynamically reducing waste.
Nikki Collier, founder of Leashless Lab, says that the company is a serendipitous blend of her love for craft beer and dogs. Collier’s husband Kevin Goss’ beer brewing hobby led to the creation of the product. After being left with a surplus of wet, fresh grains, the couple established a mission to effectively repurpose the byproduct. As beer lovers and dog lovers, treats for their yellow lab, Tonka, were Nikki and Kevin’s obvious choice.
“Other pet companies focus heavily on using all-natural, wholesome ingredients. However, no one has yet positioned themselves in the marketplace with the appended goal to maximize sustainability while also giving back to the community,” said Collier. “Leashless Lab is the solution to that.”
Commenting on the partnership, Collier said, “We are proud to collaborate with the craft beer community, an industry that champions a more sustainable environment, their local dog organizations, and the neighborhoods they brew in.”
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