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A letter from Stone Brewing’s Greg Koch on Consumer Reports’ craft beer coverage

August 23, 2013Keith Gribbins

Greg Koch
With a beer and guitar in hand, Stone Brewing’s CEO and Co-Founder Greg Koch writes an ode to Consumer Reports.

Dear Craft Beer Supporter:

The August issue of Consumer Reports covered a number of popular items ranging the gamut from the usual technologic items to modes of transport and household appliances. But, those thumbing their way through this long-trusted advocacy periodical also had the opportunity to read about something that has never been included in the history of that publication or many mainstream publications for that matter — craft beer.

It’s likely that many Consumer Reports’ readers aren’t fully familiar with the term “craft beer.” They may have heard the term, but they may not actually know what it means. Heck, even the publication itself has had to brush up on the definition of the term as a result of their article. This isn’t a knock on them. To be perfectly honest, the term hasn’t existed all that long, and it takes time for items like that to make it into the national lexicon. That’s what makes Consumer Reports devoting significant ink and page space to the largest growing segment of the American alcohol beverage industry so important.

In short, it exposes its readership, people concerned about getting the very best whether its vehicles and computers or ales and lagers, to something that is the very best. As an advocate and strong believer that consumers should not settle for products generated strictly to appeal to the lowest common denominator mindset — plain, cheaply manufactured, characterless and otherwise inferior goods produced to maximize profit at the expense of providing quality to the end user — I applaud the arrival of craft beer to the lives of millions of engaged Americans via their mailbox, newsstands and the web.

For far too long, the large advertising budgets of mammoth brewing conglomerates have pulled the wool over the eyes of the American consumer. Television, radio and print would have the average citizen falsely believe that the industrialized notion of beer (and the wealth of macros-in-micro clothing faux craft beers they churn out with the speed and associated passion of a robotic assembly line) is the only choice available in the market. But the truth is, the U.S. is home to well over 2,500 small, independent brewing companies offering a wealth of beer styles going far beyond the watered down, corn- and rice-based “beers” this country’s population has almost solely subsisted on for the better part of the past century.

It’s time the American public demanded more, and the first step to the realization that we all deserve better than the cheapest, least offensive thing some smoke-billowing, goliath manufacturing plant can get away with producing is for the public to be aware that there is something different out there, something backed as much by all natural ingredients as it is heart and authenticity. I commend Consumer Reports for becoming the latest publication to shed an informative light on the craft beer movement as well as the plethora of brilliant flavors that comprise it, and look forward to congratulating the next wave of high-profile outlets to do so.

Cheers,

Greg Koch
CEO & Co-founder
Stone Brewing Co.

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Reader Interactions

Comments

  1. goodbeerlarry says

    August 26, 2013 at 10:44 am

    A letter from Stone Brewing’s Greg Koch on Consumer Reports http://t.co/wnh97c9pSA

    Log in to Reply
  2. LeftBrinkman says

    August 23, 2013 at 7:35 pm

    I’ll drink to that! “@newhollandbrew: Cheers @StoneGreg http://t.co/5Jqap1n8OU”

    Log in to Reply
  3. DenverBeerGuy says

    August 23, 2013 at 4:40 pm

    RT @brewmanity: A letter from Greg Koch to craft beer supporters: http://t.co/7XOrod3qcw.

    Log in to Reply
  4. Beer_Geek08 says

    August 23, 2013 at 4:39 pm

    RT @brewmanity: A letter from Greg Koch to craft beer supporters: http://t.co/7XOrod3qcw.

    Log in to Reply
  5. brewmanity says

    August 23, 2013 at 4:38 pm

    A letter from Greg Koch to craft beer supporters: http://t.co/7XOrod3qcw.

    Log in to Reply
  6. Marilee Rutherford says

    August 23, 2013 at 12:29 pm

    Marilee Rutherford liked this on Facebook.

    Log in to Reply
  7. eacarpenter says

    August 23, 2013 at 12:05 pm

    @dtyler321 @SoCal49 @Pritch77 @oh2bnpgh @bosummers32 @Estblshmnt_Inc Well said. “@newhollandbrew: Cheers @StoneGreg http://t.co/V4JNJsqX9D“

    Log in to Reply
  8. CraftBeerDrunk says

    August 23, 2013 at 11:05 am

    RT @newhollandbrew: Cheers @StoneGreg http://t.co/mQ4CJZDelr

    Log in to Reply
  9. NickNerbonne says

    August 23, 2013 at 11:03 am

    Well said, Greg. #craftbeer RT @newhollandbrew: Cheers @StoneGreg http://t.co/gZqrULWsux

    Log in to Reply
  10. DenverBeerGuy says

    August 23, 2013 at 11:01 am

    RT @newhollandbrew: Cheers @StoneGreg http://t.co/mQ4CJZDelr

    Log in to Reply
  11. newhollandbrew says

    August 23, 2013 at 10:50 am

    Cheers @StoneGreg http://t.co/mQ4CJZDelr

    Log in to Reply
  12. CraftBeerDrunk says

    August 23, 2013 at 10:48 am

    RT @CraftBrewingBiz: A letter from Stone Brewing’s Greg Koch on Consumer Reports’ craft beer coverage @StoneBrewingCo http://t.co/X52TfKMm5g

    Log in to Reply
  13. DenverBeerGuy says

    August 23, 2013 at 10:47 am

    RT @CraftBrewingBiz: A letter from Stone Brewing’s Greg Koch on Consumer Reports’ craft beer coverage @StoneBrewingCo http://t.co/X52TfKMm5g

    Log in to Reply

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