Rebrands are flooding the market. Let’s briefly go over some heritage craft brands that have recently taken on a new look:
- Deschutes’ simple and bold brand first restyle, teasing stories with subtler illustrations
- Schlafly’s “packaging evolution, not revolution” approach
- MadTree’s “Inspiring madness. Rooted in purpose” redux with that airplane hanger arch
- Brewery Ommegang‘s harlequin pattern wine look
- Green Flash‘s origin first with cool new illustrations redesign
Now we can add Lexington Brewing and Distilling Co. to that list, and we’ll call its rebrand a classic unifying flagship design.
Lexington Brewing is the largest craft brewery in the Bluegrass States, makers of delicious Kentucky Bourbon Barrel Ale. The company is celebrating 20 years in 2019 with a rebrand of its flagship brew, which is in its 14th year of production. To the press release!
“Unifying our brands under one style will help our customers better recognize our products on the shelf and will reinforce our position as the standard in quality bourbon barrel-aged beers,” said Pete Weiss, marketing manager for Lexington Brewing and Distilling Co.
In addition to the new look, the brewery and distillery are in the midst of new product releases, including two biggies — Kentucky Coffee Barrel Cream Ale and Town Branch Malt whisky. Kentucky Coffee Barrel Cream Ale is a new beer available in six-packs and will be on draft this year.
Following the success of Kentucky Vanilla Barrel Cream Ale, this new cream ale is brewed with coffee and aged in freshly emptied Kentucky bourbon barrels. This brew has a pronounced coffee flavor unique to a cream ale, with just enough bourbon sweetness to balance the notes of bitter coffee. Town Branch Distillery is launching the new Town Branch Malt to complement its family of whiskeys. The seven-year-old, Kentucky single malt whiskey will be released at 87 proof.
In addition to Town Branch Malt, the distillery is refreshing its other flagship whiskeys. Town Branch Bourbon will be increased to 90 proof, up 10 points from its previous bottling strength, and Town Branch Rye will move to a single barrel selection on every batch.