According to a recent press release, Spokane-based brewery No-Li Brewhouse carried the top 22 ounce bottle craft beer portfolio in Eastern Washington, citing fourth quarter 2013 IRI scan data. The company said its success with sales comes from focusing on three main goals: beers, brewery and people. Hey, you can’t argue with that.
In 2013, No-Li, which is actually one of the few packaging breweries in Eastern Washington, launched several new packages and Spokane-Style beers (brewed in Spokane, by Spokanites, using ingredients sourced within 300 miles of Spokane). New packages include screen-printed, 12 ounce bottles and Imperial Series four-packs. New beers includes theNo Boundaries Pilot Series, a creative, rotating style, brewed each month, and its Expo Series, a seasonal release that will rotate four to five times a year.
No-Li also uses Dry Fly Distillery barrels for a small barrel-aging program. These beers are allocated to craft beer-centric bars in Spokane. In addition to using specialty beer offerings, the brewery goes to market selling one beer at a time, getting out in front of the customer every day and creating meaningful interactions to tell the brewery’s story.
“We go to market ‘the old school way,’ roll up your sleeves, get your hands dirty,” said Brittany Dern, No-Li marketing manager. “This approach allows us to keep growing our brewery; in 2013, we added two new 60-barrel fermenting tanks, a 60-barrel brite beer tank and a new, top-of-the-line filtration system.”
The brewery brought on board a handful of beer industry-experienced employees in 2013, sourcing talent from Colorado, Oregon, Western Washington and home-grown employees from Spokane. In early 2013, No-Li’s owners, John Bryant and Mark Irvin, decided to offer health care to the company’s 20-plus full-time employees, a rare treat for a company of this size in the beer industry.
Irvin comments: “We are a people-centric organization, passionate about beer, the beer experience and our community. Unifying our people with our mission creates pride in what we’re doing in Eastern Washington and in the greater craft beer scene. It’s a simple formula: Beer. Brewery. People. Cheers.”
We couldn’t say it much better.