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Listen to CODO Design’s 2022 Beer Branding Trends Overview podcast

May 10, 2022Isaac Arthur

This piece was provided by CODO Design, a food and beverage branding firm. Join 5,500+ other beer industry pros who receive the Beer Branding Trends newsletter each month covering trends, currents and actionable advice from the front lines of beer branding.

CODO Design released a companion podcast episode for its 2022 Beer Branding Trends review. Listen to the entire conversation here…

Points of discussion include:

Reinvention

  • Rebrands
  • Packaging refreshes
  • The “Ball-out”
  • Formats in flux
  • Lifestyle brands
  • eCommerce

Beyond Beer

  • Defining “Beyond beer” 
  • Growth opportunities 
  • “Dayparting”
  • Esoteric ingredients (#lifehacks)
  • Debits & credits 
  • Non-alcoholic beer & beverages 
  • Premium-izing hard seltzer 
  • Categorical differentiation opportunities for hard seltzer 
  • How can we “seltzer-ize” other categories

Brand Architecture

  • Parent brand considerations when going Beyond Beer
  • The “Accidental” hospitality group 
  • Style-forward vs. fanciful beer names 
  • Brand extensions vs Sub-brands 
  • Era of the craft beer platform?

Package Design Trends

  • Investing in Illustration
  • “Minimal Plus”
  • 60’s Vintage Revival
  • Monoline
  • Skulls
  • Custom Dielines
  • Interactive Packaging 
  • Co-branded Stunt Beverages 

Join CODO’s Beer Branding Trends newsletter for monthly field notes covering trends, currents and actionable advice from the front lines of beer branding

New podcast: Answering your 2022 beer branding trends questions
Join the Beer Branding Trends newsletter to start your year in the know
Using brand architecture to grow your brewery’s brand: Craft Beer, Rebranded, episode 6
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CBB’s Remote Craft Brewery Expo: All the new products, services you would have seen at BrewEXPO 2020

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