• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Listen to CODO Design’s 2022 Beer Branding Trends Overview podcast

May 10, 2022Isaac Arthur

This piece was provided by CODO Design, a food and beverage branding firm. Join 5,500+ other beer industry pros who receive the Beer Branding Trends newsletter each month covering trends, currents and actionable advice from the front lines of beer branding.

CODO Design released a companion podcast episode for its 2022 Beer Branding Trends review. Listen to the entire conversation here…

Points of discussion include:

Reinvention

  • Rebrands
  • Packaging refreshes
  • The “Ball-out”
  • Formats in flux
  • Lifestyle brands
  • eCommerce

Beyond Beer

  • Defining “Beyond beer” 
  • Growth opportunities 
  • “Dayparting”
  • Esoteric ingredients (#lifehacks)
  • Debits & credits 
  • Non-alcoholic beer & beverages 
  • Premium-izing hard seltzer 
  • Categorical differentiation opportunities for hard seltzer 
  • How can we “seltzer-ize” other categories

Brand Architecture

  • Parent brand considerations when going Beyond Beer
  • The “Accidental” hospitality group 
  • Style-forward vs. fanciful beer names 
  • Brand extensions vs Sub-brands 
  • Era of the craft beer platform?

Package Design Trends

  • Investing in Illustration
  • “Minimal Plus”
  • 60’s Vintage Revival
  • Monoline
  • Skulls
  • Custom Dielines
  • Interactive Packaging 
  • Co-branded Stunt Beverages 

Join CODO’s Beer Branding Trends newsletter for monthly field notes covering trends, currents and actionable advice from the front lines of beer branding

CODO Design’s 2023 Beer Branding Trends review is out now
New podcast: Answering your 2022 beer branding trends questions
Join the Beer Branding Trends newsletter to start your year in the know
Using brand architecture to grow your brewery’s brand: Craft Beer, Rebranded, episode 6

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Vermont breweries team on Vermont Strong Pale Ale to aid in flood relief efforts
  • New Jersey’s Cape May Brewing ceases self-distribution
  • WildEdge Brewing explains 100 percent Colorado-sourced dark wheat and more beers to know this week
  • Craft beer marketing idea of the week: the DelaWeAre collaboration

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • GrainChainWildEdge Brewing explains 100 percent Colorado-sourced dark wheat and more beers to know this week
    September 28, 2023
  • root-shoot-maltingCelebrate Craft Malt Week with this 2023 craft malt and barley news recap
    September 27, 2023
  • Let’s take a look at California Wild Ales new Point Loma brewery and taproom
    September 25, 2023
  • Distribution update: Craftwell Cocktails arrive in Idaho + moves from Resident Culture, Good Dogg and more
    September 25, 2023
  • insurance-risk-exposureReflections in risk: How craft brewing risks evolved the past decade
    September 21, 2023
  • Watch how the bacteria in Bell’s Cube wastewater facility are raised on craft beer
    September 20, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC