• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Marketing idea of the week: Four Peaks teams with U.S. Steinholding Association for official state-wide contest

September 13, 2021Chris Crowell

Stein Holding Four Peaks

At the Oktoberfest celebration in Munich, Germany, there’s a tradition known as Masskrugstemmen, or a stein-holding contest. This month, Four Peaks Brewing Co. is partnering with the U.S. Steinholding Association (yes, that’s a real thing) to bring the Masskrugstemmen to Arizona. With more than a dozen qualifying events at bars and restaurants across the state—including three separate events at Four Peaks’ 8th Street location in Tempe—fans will have the chance to compete in official, sanctioned stein-holding contests. 

To win, competitors must hold a 1-liter stein full of beer at shoulder level with their arm extended for as long as they can. No beer can be spilled, no elbows can be bent, and your arm must stay parallel to the ground. The winner is the person who can keep their stein aloft the longest.

Qualifying rounds for the Four Peaks Stein-Holding Contest are taking place all September long. The top stein-hoisters in the men’s and women’s categories from each qualifier will move on to the finals, which will take place at the Four Peaks Wilson location at 2401 S. Wilson St. in Tempe on Oct. 9.

“If you can hold up a glass for a few minutes, you have what it takes to compete in the Four Peaks Stein-Holding Contest,” says Four Peaks co-founder Jim Scussel. “And here’s the best part: Even if you lose, you still get a big mug full of beer, which is its own kind of victory. We’re excited to partner with the U.S. Steinholding Association to bring this sanctioned event to the Valley and give our fans a chance to win a once-in-a-lifetime trip to Oktoberfest in Munich!”

Entry to the Four Peaks Stein-Holding Contest includes a commemorative stein filled with beer. Anyone over the age of 21 is welcome to attend a qualifier and compete for the grand prize: An all-expenses-paid trip for two to the 2022 Oktoberfest in Munich and a private tour at Spaten Brewery in Munich. 

The contest coincides with the release of Four Peaks’ popular seasonal, Masskrug Monsoon. A collaboration with Spaten Brewery, the toasty, chocolate-brown lager was crafted using American hop varieties grown in Germany and German hop varieties grown in the U.S., then fermented with Spaten yeast at Four Peaks’ brewery in Tempe, Arizona.

Beth-Anne-Merida-Grant-winner-6
Craft breweries support teachers and nurses with great promotions this month
crooked-hammock-302-awards
Market idea of the week: The Delaware-only 302 Beer Drinkers’ Choice Awards
Crooked Hammock North Myrtle Beach
Marketing idea of the week: Crooked Hammock Brewery’s Holidays at the Hammock
Dunes Brewing - NFT Mug Club
Dunes Brewing launches NFT Mug Club with virtual and tangible things of value

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Beers to know this Fourth of July, including creamsicles, Cold IPAs and rescue dogs
  • Photos: After a three year hiatus, Savor returns to DC, rocks out cool new concert venue
  • Hey Vermont non-profits, Lawson’s Finest Liquids is accepting applicants for its 2023 Sunshine Fund
  • People moves: Ohio Craft Brewers Association tap new board members + news from Migration, Bell’s, New Belgium and MobCraft

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Fam vaca fam in background_2-001Beers to know this Fourth of July, including creamsicles, Cold IPAs and rescue dogs
    July 4, 2022
  • Photos: After a three year hiatus, Savor returns to DC, rocks out cool new concert venue
    July 1, 2022
  • People moves: Ohio Craft Brewers Association tap new board members + news from Migration, Bell’s, New Belgium and MobCraft
    June 30, 2022
  • A behind the scenes look at branding a startup brewery
    June 28, 2022
  • robot beer salesThe future of retail beer sales is here
    June 27, 2022
  • Sapporo to acquire Stone Brewing, that one brewery that kept saying it wasn’t interested in selling out
    June 24, 2022

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2022 · CBB Media LLC

Posting....