• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Marketing idea of the week: Four Peaks teams with U.S. Steinholding Association for official state-wide contest

September 13, 2021Chris Crowell

Stein Holding Four Peaks

At the Oktoberfest celebration in Munich, Germany, there’s a tradition known as Masskrugstemmen, or a stein-holding contest. This month, Four Peaks Brewing Co. is partnering with the U.S. Steinholding Association (yes, that’s a real thing) to bring the Masskrugstemmen to Arizona. With more than a dozen qualifying events at bars and restaurants across the state—including three separate events at Four Peaks’ 8th Street location in Tempe—fans will have the chance to compete in official, sanctioned stein-holding contests. 

To win, competitors must hold a 1-liter stein full of beer at shoulder level with their arm extended for as long as they can. No beer can be spilled, no elbows can be bent, and your arm must stay parallel to the ground. The winner is the person who can keep their stein aloft the longest.

Qualifying rounds for the Four Peaks Stein-Holding Contest are taking place all September long. The top stein-hoisters in the men’s and women’s categories from each qualifier will move on to the finals, which will take place at the Four Peaks Wilson location at 2401 S. Wilson St. in Tempe on Oct. 9.

“If you can hold up a glass for a few minutes, you have what it takes to compete in the Four Peaks Stein-Holding Contest,” says Four Peaks co-founder Jim Scussel. “And here’s the best part: Even if you lose, you still get a big mug full of beer, which is its own kind of victory. We’re excited to partner with the U.S. Steinholding Association to bring this sanctioned event to the Valley and give our fans a chance to win a once-in-a-lifetime trip to Oktoberfest in Munich!”

Entry to the Four Peaks Stein-Holding Contest includes a commemorative stein filled with beer. Anyone over the age of 21 is welcome to attend a qualifier and compete for the grand prize: An all-expenses-paid trip for two to the 2022 Oktoberfest in Munich and a private tour at Spaten Brewery in Munich. 

The contest coincides with the release of Four Peaks’ popular seasonal, Masskrug Monsoon. A collaboration with Spaten Brewery, the toasty, chocolate-brown lager was crafted using American hop varieties grown in Germany and German hop varieties grown in the U.S., then fermented with Spaten yeast at Four Peaks’ brewery in Tempe, Arizona.

Pucks-N-Pints
San Diego breweries gear up for Pucks & Pints Charity Hockey Game
Beth-Anne-Merida-Grant-winner-6
Craft breweries support teachers and nurses with great promotions this month
crooked-hammock-302-awards
Market idea of the week: The Delaware-only 302 Beer Drinkers’ Choice Awards
Crooked Hammock North Myrtle Beach
Marketing idea of the week: Crooked Hammock Brewery’s Holidays at the Hammock

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • State of California Craft Beer: Covid recovery challenged by competition, consolidation
  • MicroStar Logistics launches Network Services Division to manage reusable plastic pallets for the beer Industry
  • Analyst speculates on Heineken acquiring Boston Beer, stock jumps
  • United States Bartenders’ Guild now has access to WOTVS Hospitality Assistance Program

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • CCBA California Craft Beer SummitState of California Craft Beer: Covid recovery challenged by competition, consolidation
    March 23, 2023
  • Koga-brothers-karben4Karben4 Brewing to relaunch Ale Asylum brand
    March 20, 2023
  • 4 steps to understanding the filtration process in craft beer
    March 20, 2023
  • newbelgium_2023_wildnectar-shopping-basket_family_IMG_2Beyond beer: Examples of craft breweries exploring canned cocktails
    March 16, 2023
  • brooklyn 35 featureBrooklyn Lager turns 35 and more beers to know this week
    March 14, 2023
  • Backwoods Brewing to open a 19-acre resort called Party Acres in the Columbia River gorge this May
    March 13, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC