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Marketing idea of the week: Horsefly Brewing’s Southwest Fresh Fest and Pickin’ Party

August 29, 2022Chris Crowell

Southwest Fresh Fest

Fresh hops! There is no better smell than a fresh hop IPA. Just reading it gets my blood pumping, so obviously my excitement for fresh hop festival is off the charts. I am being rushed to the ER as we speak.

Horsefly Brewing Co. is hosting the first-ever fresh hop beer festival of its kind in Southwest Colorado, the Southwest Fresh Fest and Pickin’ Party hosted at Billy Goat Hop Farm, on Oct. 1. Southwest Fresh Fest will showcase all fresh-hopped beers made at breweries across the Four Corners region and beyond. Tickets are on sale now.

“We not only enjoy drinking fresh hop beers, but love the concept of growing hops and having the cones go straight off the bine and into the brew.  It reminds me of simpler times, truly connecting farming and harvest to a tangible delicious beer. We just want to share this with everyone!” Audrey Gehlhausen Co-Owner of Billy Goat Hop Farm.

Elk Range and Floodgate Operators will perform live bluegrass tunes to a backdrop of the San Juan Mountain Range. Tour the hop farm, enjoy eats from one of the local food trucks on-site and take a crack at some yard games. 

Billy Goat Hop Farm
Billy Goat Hop Farm

Attendees can enjoy fresh-hopped beers during the festivities from Base Camp Beer Works, Breckenridge Brewery, Colorado Boy Pub & Brewery, Copper Club Brewing Co., Glenwood Canyon Brewpub, Grandma’s House, Horsefly Brewing Co., Mountain Tap Brewery, Stronghouse Brew Pub, and Outer Range Brewing Co.

The complete brewery list will be published in coming weeks. 

The Southwest Fresh Fest would not be possible without support from sponsors and the local community including Colorado River District, RadCraft, Rocky Mountain Farmers Union, AgWell, Telluride Express, Wayfinder Magazine, Maxfield-Peterson, P.C., Montrose Community Foundation, Valley Food Partnership, Northwest Rafting Co., Colorado Grain Chain, and Visit Montrose.

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