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Marketing idea of the week: Perrin Brewing’s annual Ice Jam (at-home)

January 11, 2021Chris Crowell

Perrin Brewing Co. announces the 5th Annual Ice Jam Winter Festival. This year, Ice Jam will include two socially-distanced components: a virtual 5K race and a Take-home Party Basket. Proceeds benefit Kids’ Food Basket.

Details: The Frostbite 5K is designed for resilient Michiganders willing to brave the cold, stretch their legs and raise money for Kids’ Food Basket. Runners are invited to complete a 3.1 mile run between Jan. 11 and Jan. 30. Simply register, pick up your packet at the Perrin Pub, complete the run and submit your results from your running tracker. Runners are encouraged to wear cozy pajamas or onesies to get into the Frostbite 5K spirit. See more details and register here.

For fans not crazy about running in the cold, they can still celebrate Ice Jam and support Kids’ Food Basket by purchasing a Take-home Party Basket for $30 each. The Ice Jammin’ basket includes:

  • 6-pack of Blonde Porter 
  • Nothing Bundt Cake 
  • Beer Mitten koozie
  • One-of-a-kind Perrin winter beanie 
  • Paper bag style koozie from Kids’ Food Basket 
  • Spotify playlist “Ice Jam 2021”

Take-home Party Baskets are on sale now and available for pick-up only from the Pub Jan. 25-30. Baskets are available for purchase here.

Either way, each purchase will directly support Kids’ Food Basket in their efforts to provide kids in the community with the nourishment they need. Every donation provides children with nutritious evening meals so they can be their best in school and life. Very cool all around, Perrin team.

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