Marketing idea of the week: Red Shed Brewery’s ‘Where do you beer?’ sweepstakes

I’ve been watching the HBO doc on the McDonald’s Monopoly scam this week, and I’m feeling nostalgic for a good old fashioned sweepstakes, minus all the cheating and mob ties, of course. As luck would have it, New York’s Red Shed Brewery launched a great, non-mobbed-up contest for in-state fans this month called “Where do you beer?” and will be giving away a $750 Red Shed Brewery and Mohawk Valley prize pack. The concept is clever, as the contest site explains …

Something special happens when you crack open a can or pour a pint of craft beer. People come together. Family members, friends, neighbors, even strangers. Red Shed craft farm brews have a way of changing moments from ordinary to unforgettable.

Craft beer also brings back memories. One sip and you’re transported to silly instances filled with laughter and fun. Of events, celebrations and special occasions. Times where you listened to live music from a local band or sat around a campfire reminiscing with old friends.

It’s hard to get together right now but we look forward to having you #BeerHereSoon.

How it’s setup. Entrants give their name, email and answer the big question — Where do you beer? — via four drop down options that all have their a special corresponding prize package.

1. At home with my family, watching the game. Win a TCL 43 Inch 4K Ultra HD Smart ROKU® LED TV, a Baseball Hall of Fame swag bag, a Mohawk Valley swag bag, and a Red Shed Brewery merch pack.(Valued at $750 USD)

2. Right at Red Shed, by the bonfire with friends. We hope to have you visit soon! Until then, win a Kinger Home® 28″ Wicker Propane Fire Pit Table, Hershey’s® S’mores Caddy Deluxe Bundle, Mluchee 8 Piece Marshmallow Roasting Sticks, a Mohawk Valley swag bag, and a Red Shed Brewery merch pack.(Valued at $750 USD)

3. On the go with my significant other, whether it’s camping or at the lake. Win a YETI Tundra® 45 Cooler, two Kijaro® Dual Lock Portable Camping and Sports Chairs, a Mohawk Valley swag bag, and a Red Shed Brewery merch pack. (Valued at $750 USD)

4. Relaxing in my backyard with my neighbors. Win two Flash Furniture® Charlestown All-Weather Adirondack Chairs, OOFIT® Foldable Wood Cornhole Set, a Mohawk Valley swag bag, and a Red Shed Brewery merch pack. (Valued at $750 USD)

The contest launched on Dec. 7 and will close on Dec. 30 at 12 p.m. EST. Fun times, a clever setup and a solid way to build that email list heading into next year.