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Marketing idea of the week: Tröegs packs prize contest cans in random Nimble Giant packs

June 7, 2023Chris Crowell

Troegs-Nimble-Giant

Tröegs Independent Brewing announced the release of its once-a-year Double IPA, Nimble Giant, a limited release the Hershey, Pa., brewery say rivals its iconic holiday ale Mad Elf. To juice the excitement even more, they’ve packed special cans in random packs that could enter customers into a drawing for fun prizes.

“Nimble Giant is perfect for an evening by the fire pit or posted up on your favorite local pub’s barstool,” says Tröegs brewmaster and co-founding brother John Trogner. “It’s big, bold, and has a classic West-Coast bitterness.”

Nimble Giant came up through the brewery’s small-batch Scratch Series, starting as an experiment with Mosaic hops. After half a dozen test batches, the Tröegs brewing team hit upon a hop combination everyone loved – Mosaic, Simcoe and Azacca.

In the end, Nimble Giant boasts notes of tropical fruit, pine sap, and honeysuckle. Clocking in at 9% ABV, this deep orange-hued Double IPA is balanced by a backbone of pilsner and Vienna malts.

This year, fans of the beer may find a little something extra inside the new wrapped 4-packs. Cans were randomly selected during packaging and labeled with a special “You Found the Giant” contest sticker. Each sticker contains a QR code for entry into a drawing for a grand prize of a Tröegs giant tumbling tower game and 19 runners-up prize packs.

Nimble Giant is available on draft and in 16-oz. cans everywhere Tröegs beer is sold.

The beer joins Tröegs’ summer lineup of beers including the soft and bright Field Study IPA, the now-year-round LolliHop Double IPA, and more.

To learn more about Nimble Giant’s origins and to take a virtual tasting, please visit the Tröegs blog.

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