Magnificent moving images, a soundtrack that’s a heartbreaker, a story about craft beer and creating life-long memories — it’s a marketing formula we feel connects with craft customers. We’ve watched Founders Brewing Co. do it so well, creating poignant marketing videos that capture their culture, passion and unique products.
Rockford, Ill.’s Prairie Street Brewing Co. just released a similarly impressive new video intended to tell the story of the many facets of the company’s business — from making beer to offsite catering. We love the Miles Nielsen’s “The Grain” song. We love the beautiful camera work, and we love how Prairie uses this as a serious sales tool to sell its Dockside Taproom, wildly popular Thursday Night “Dinner on The Docks” and its many events spaces in which weddings, meetings and other special events are hosted. Should your brewery be doing something similar? Yeah, probably.