• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Maui Brewing hires Peter Scheider as national sales manager

October 23, 2013Keith Gribbins

petescheider-REV-png
Mr. Scheider, welcome to the Maui Brewing team.

Who doesn’t want to work for a Hawaiian based brewery? We’re definitely still waiting for our call to the islands, and we’re a little jealous Peter Scheider got the call first from the craft pioneers at Maui Brewing Co. (MBC), joining MBC as its national sales manager.

Scheider’s résumé starts from humble beginnings as the draft technician for the Odell Brewing Co. in 2004, but he quickly moved on to run the off-premise sales route for Fort Collins, Colo. After a year of off-premise work, he was moved to Western Slope Territory manager where he represented Odell Brewing in Boulder as well as several other mountain towns including Breckenridge, Vail, Aspen, Copper Mountain and Winter Park.

Now Scheider will bring his variety of craft beer expertise to the MBC crew, based in Maui, Hawaii. As one of the largest Hawaiian breweries, MCB currently has one brewery in Lahaina, and one brewpub in Kahana that creates more than 40 different styles on a rotating basis. In 2005, Maui Brewing Co. produced 400 barrels (bbls) from the single brewpub and expanded into an additional brewery location in 2007, producing nearly 20,000 bbls in 2012. MBC is currently in construction to move that production to a state-of-the-art brewery in Kihei. This will help meet current demand and provide the ability to open additional markets, which is where we figure Scheider fits in.

all4beers cropped
Maui Brewing announces medals and Kihei groundbreaking
Sin, Repent and Repeat on Fat Tuesday and more beers to know this week
Maui and New Belgium Brewing create “Empowerment Brew Day,” supporting/celebrating women in beer
Maui Brewing and Modern Times unite under Craft ‘Ohana umbrella, make big personnel moves

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Boston’s Dorchester Brewing and Yakima Chief Hops team up to offer contract breweries discounts on hops
  • Montucky Cold Snacks offers hilarious prizes to winner of Mascot Contest
  • Root Shoot Malting, Blue Ox Malthouse highlight Malt Cup Award winners
  • 805 Beer debuts trailer for documentary “Inverted Perspective,” focused on freestyle motocross champion Vicki Golden

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Boston’s Dorchester Brewing and Yakima Chief Hops team up to offer contract breweries discounts on hops
    March 28, 2023
  • 10 craft beer variety packs that have us excited to try new beer
    March 27, 2023
  • Take a look at Jack’s Abby’s renovated Beer Hall and its sweet new Tradition Meets Tech pilot system
    March 27, 2023
  • CCBA California Craft Beer SummitState of California Craft Beer: Covid recovery challenged by competition, consolidation
    March 23, 2023
  • Koga-brothers-karben4Karben4 Brewing to relaunch Ale Asylum brand
    March 20, 2023
  • 4 steps to understanding the filtration process in craft beer
    March 20, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC