The south is certainly rising again — at least when it comes to embracing the craft beer movement. Holland, Mich.-based craft brewery and artisan distiller New Holland Brewing Co. has announced distribution of its beer to a key southern state: Alabama. This new territory is part of the brewery’s now 31-state distribution network.
“There is a strong and vibrant craft scene in Alabama and we’re excited to share our products with the passionate and dedicated people there,” stated Brett VanderKamp, president and founder. “We have been working on Alabama-specific plans for nearly four years, waiting for just the right time to move, and we believe now is right. We have found an amazing and loyal distribution partner.”
New Holland has tapped a distributor with a great reputation among key craft retailers and commitment to product freshness and partnership for this territory: Supreme Beverage Co. out of Birmingham. New Holland will launch with its year round, flagship IPA, Mad Hatter, and its unlimited release Bourbon Barrel Stout, Dragon’s Milk, with more brands to follow in 2016.
Visit New Holland’s event page to see if there is a launch party in your area.