Craft breweries are great at getting fans and future customers involved via contests. Hiding chairs around town, hosting art competitions, sending in dog pics, and so on, to earn everything from gift certificates and getaways to placement on an upcoming beer. A new contest from Montana’s Montucky Cold Snacks, producers of the “beer flavored beer for everyone,” is offering the best worst most hilarious prize package we’ve ever seen.
The winner of Montucky Mascot Contest will literally become the brewery’s mascot and have their face cover hundreds of thousands of Montucky Cans as well as a billboard, NASCAR truck, mouse pads and a coffee cup. Plus, the mascot winner will also enjoy a major local liquor-store signing tour, host a Race Day NASCAR party (while watching their face zip around the track on NASCAR truck), throw the first pitch for Reno Aces’ opening game, and have a summer training session with an ice curling icon.
There is more nonsense too, listed below. It is wild, and we love it.
So, how does one win the Mascot Contest? This part, we also love:
Launching on March 22, with no rules and no parameters, contestants simply create a :30 sec video showing and/or telling Montucky why they should be the first-ever official mascot. Worst case scenario, participants get :30 seconds of fame on Montucky’s socials for their “better luck next time” efforts. Best case they could see their face on a billboard in some rural location in the middle of nowhere.
Much like those of the Royal Family members, the duties of The Montucky Mascot are serious, our mascot will be called upon to hold this title with no real expectations beyond being a sterling legend redeeming these unremarkably legit prizes.
The official list of prizes below:
- Appointed the official mascot as an emissary to their sovereign nation of The Republic of Molossia
- Face on Cans
- Your face on a NASCAR Truck (one race)
- A trip to the NASCAR Truck Race where your face is featured on the side of the truck
- Your face on a MCS Billboard somewhere in America
- Your name on a Montucky Cold Snacks Adopt-A-Highway in Montana
- Opening throw at Reno Aces game
- Liquor store can-signing tour
- Randomly found used mixtape
- Sample 50 Fried Foods at a State Fair in One Day
- A year’s worth of snacks
- Face on mouse pad
- Face on Coffee Cup
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