Samuel Adams Brewing the American Dream, the philanthropic program supporting food and beverage entrepreneurs nationwide, recently announced Moor’s Brewing Co. as the 2025 winner of its prestigious Brewing & Business Experienceship. Now in its 14th year, the program welcomes this standout craft brewer into an esteemed community of innovators and changemakers in the beer industry.
Each year, the Brewing & Business Experienceship offers one emerging craft brewer the chance to gain exclusive mentorship from Samuel Adams professionals, including founder and brewer Jim Koch. The winner receives a once-in-a-lifetime opportunity to visit the Samuel Adams Boston Brewery, collaborate on a specialty beer, and attend the Great American Beer Festival alongside the Samuel Adams team.
Moor’s Brewing Company is a craft brewery founded in Chicago by Damon Patton, Jamhal Johnson and Anthony Bell. Since its launch in 2021, the brewery has expanded into over 500 retailers nationwide, and in February 2025, Moor’s opened Diversey House in Logan Square, Chicago’s first Black-owned taproom, in partnership with Steep Ravine Brewing Company, offering a unique blend of craft beer, elevated pub fare, and community engagement.
The 2025 winner was selected following the annual Crafting Dreams Beer Bash, hosted on June 5th in New York City. The celebration brought together six passionate finalists from across the country—each pouring their signature brew and sharing their entrepreneurial journey. The night highlighted the mission of Brewing the American Dream: to lift up small businesses and empower diverse craftspeople. Guests were invited to taste, connect, and cast a vote, which played a critical role in the final selection of this year’s Experienceship recipient.
“The Experienceship remains one of the most meaningful expressions of who we are at Samuel Adams,” said Jim Koch, founder and brewer of Samuel Adams. “Every year, we meet brewers who represent the future of craft beer—and Moor’s Brewing Co. embodies that future with bold vision, entrepreneurial grit, and a commitment to building something greater than beer alone.”
At the Beer Bash, Moor’s Brewing Co. presented the Moor’s Kolsch, a light-bodied and well-balanced brew with subtle notes of stone fruit and cracker malt. Aromatic and flavorful with a slight pucker, yet clean finish, it is an easy-drinking and approachable selection that perfectly reflects the brewery’s unique style, story, and community mission.
“This is more than an award—it’s an opportunity to evolve, grow, and connect with our purpose on a deeper level,” said Jamhal Johnson, co-founder of Moor’s Brewing Co. “Partnering with Brewing the American Dream and Samuel Adams gives us the tools and platform to take our impact to new heights.”
In the coming months, Moor’s Brewing Co. will collaborate with Samuel Adams on a special release beer and join the team at the Great American Beer Festival in Denver. Details on the release will be announced in the months ahead.
For more information on Brewing the American Dream, visit www.brewingtheamericandream.com or follow along @samadamsbtad.
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