New Belgium Brewing Co. and Ben & Jerry’s are teaming up once again to create a new ice cream inspired beer while raising awareness about climate change. Inspired by one of Ben & Jerry’s smash hits, New Belgium has developed Chocolate Chip Cookie Dough Ale, a special release beer to hit the shelves in the fall of 2016. Fifty-thousand dollars in proceeds will benefit Protect Our Winters (POW), a non-profit dedicated to raising awareness around climate change. As Fellow B Corporations beholden to stakeholders, including their communities and the environment, the two like-minded businesses have long championed similar causes.
“We are excited to be partnering once again with the good folks at Ben & Jerry’s and POW,” said New Belgium Director of Sustainability, Jenn Vervier. “The beer in development tastes amazing, and we look forward to talking about climate change and climate action. With the upcoming election and a new administration, year two is even more important than the first round.”
The Colorado-based craft brewer and famed ice cream maker are both registered Beneficial or “B Corporations”. B Corps are held to performance standards that are comprehensive and transparent, measuring a company’s impact on workers, suppliers, communities and the environment.
“Working with New Belgium Brewing and Protect our Winters to be able to impact climate was a highlight of 2015, and so, we’re doing it again,” said Jay Curley, senior global marketing manager of Ben & Jerry’s. “This new beer is delicious and unique, and the issue of climate change is still increasingly urgent.”
An announcement later this year will detail the focus of the campaign and the specifics around the partnership.