Tis folly to let excellent seasonal brews retire.
You know the only problem with seasonal beers? They only fill coolers for a limited time each year. Sometimes, these seasonal recipes even get retired to the lament of many a customer. New Belgium Brewing Co. understands how important seasonal brands are to the craft brewing portfolio, so for its Folly Pack this year, it’s going back in time.
Starting in 2013, each Folly Pack (mixed 12-pack of New Belgium beers) will have a beloved former seasonal release from the archive.
“We’ve been rotating out seasonal releases every two years to keep things fresh for the beer drinker,” said New Belgium spokes model Bryan Simpson. “We get a lot of requests for classics like Loft, Springboard and Giddy Up, so this allows us to revisit some old faves while keeping the seasonal program progressive and dynamic.”
The following beers will be packed for folly:
Q1: Fat Tire, Ranger, Trippel, and Springboard*
Q2: Fat Tire, Ranger, Shift, Blue Paddle* and Loft*
Q3: Fat Tire, Ranger, Rampant, Shift and Giddy Up*
Q4: Fat Tire, Ranger, 1554, Rampant and 2 Below*
The *asterisks represent the throwback beers that aren’t available outside of the Folly Pack. In other news, New Belgium’s spring seasonal Dig Pale Ale will soon hit the shelves. Dig will be the focus of New Belgium’s upcoming BeerStream, a live video feed hosted by New Belgium that gives fans an opportunity to engage with brewers and assorted brewery folks in a virtual tasting and Q&A. The next BeerStream event is Feb. 12 at 6 p.m. mountain time. To learn more, go to http://bit.ly/Wykqim.
