• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

New Belgium Brewing’s Tour de Fat Raised nearly $536,000

October 28, 2013Keith Gribbins

New Belgium Tour de Fat
Tour de Fat traveled to 12 cities between May and October, attracting a total of 97,500 beer and bike enthusiasts and 57,359 bike parade participants (up 23,100 attendees and 8,096 riders from 2012).

Last week, New Belgium Brewing Co. announced that its Tour de Fat, the traveling tour of philanthropic bicycle advocacy, raised $535,924 for local nonprofits this season, totaling more than $3 million in its 14-year stretch. This year’s total is up almost $40,000 from last year. The event is free, yet all proceeds from beer and merchandise sales and donations from parade participants go to nonprofit organizations focused on making communities a better place to ride a bike.

Tour de Fat celebrates the fun side of bicycle culture, kicking off each festival with a costumed bike parade through city streets. Upon the parade’s completion, thousands of friends rock the park all day with eclectic entertainment, New Belgium beer, bike-themed activities, delicious local food and so much more. The events also encouraged people to think twice about recycling, with an impressive 85 percent of waste diverted from landfills.

Tour de Fat traveled to 12 cities between May and October, attracting a total of 97,500 beer and bike enthusiasts and 57,359 bike parade participants (up 23,100 attendees and 8,096 riders from 2012). New Belgium’s hometown of Fort Collins, Colo., raised the most money ($90,000), and had the most festival-goers and parade riders, both totaling 25,000 people. To see how each city performed, a breakdown is included below. Tour de Fat also hosted the seventh annual car-for-bike swap, where one brave role model in each city stepped on stage to trade in car keys and pledge to live car-free for one year. Each swapper received a $2,250 stipend to buy their own commuter bike in exchange for their car. Vehicles for Charity auctioned the swapped cars, with proceeds benefiting Tour De Fat’s local nonprofit partners. Each of the swappers is encouraged to blog about their adventures as a two-wheeled local rock star. To read their tales from the road, visit the car-for-bike trade blog at www.newbelgium.com/events/tour-de-fat.aspx.

“Each year just gets better as Tour de Fat extends its reach into communities to share bike love in the most colorful way possible,” said Matt Kowal, Tour De Fat Impresario. “It’s where you can find flamboyant costumes and entire families dancing in the park; it’s the look of communities raising money together alongside funky musicians and mind-blowing magicians. We thank everyone who takes the time to make this kind of magic happen. It just feels good!”

To see photos, videos, and other highlights from some of the 2013 tour stops, visit www.facebook.com/TourDeFat. Let’s break down the stats city by city

Grand Totals

Total Funds Raised: $535,925 (not including auctioned car proceeds)
Attendees: 97,500
Parade Attendance: 57,359
Average Waste Diversion Rate: 85 percent

Atlanta — May 11

Total Funds Raised: $15,415 (up $9,185 from 2012)
Attendees: 2,500 (up 1,500 from 2012)
Parade Attendance: 300 (up 100 from 2012)
Waste Diversion Rate: 85 percent

Washington, D.C. — June 1

Total Funds Raised: $35,583 (up $14,673 from 2012)
Attendees: 4,500 (up 2,000 from 2012)
Parade Attendance: 500 (up 187 from 2012)
Waste Diversion Rate: 85 percent

Tour de Fat - Slow Ride
To see more photos, videos and other highlights from some of the 2013 tour stops, visit www.facebook.com/TourDeFat.

Durham, N.C. — June 15

Total Funds Raised: $20,009 (up $3,966 from 2012)
Attendees: 3,000 (up 800 from 2012)
Parade Attendance: 1,000 (up 250 from 2012)
Waste Diversion Rate: 87 percent

Nashville — June 22

Total Funds Raised: $34,687 (up $16,008 from 2012)
Attendees: 5,000 (up 2,750 from 2012)
Parade Attendance: 1,500 (up 750 from 2012)
Waste Diversion Rate: 85 percent

Chicago — July 13

Total Funds Raised: $40,476 (up $13,940 from 2012)
Attendees: 8,000 (up 3,500 from 2012)
Parade Attendance: 1,100 (up 350 from 2012)
Waste Diversion Rate: 84 percent

Minneapolis — July 27

Total Funds Raised: $23,658 (up $3,905 from 2012)
Attendees: 3,000
Parade Attendance: 800
Waste Diversion Rate: 92 percent

Boise, Idaho — Aug. 17

Total Funds Raised: $55,019 (up $5,344 from 2012)
Attendees: 7,500 (up 1,000 from 2012)
Parade Attendance: 6,000 (up 1,000 from 2012)
Waste Diversion Rate: 75%

Ft. Collins, Colo. — Aug. 31 – Most Money Raised and Largest Attendance

Total Funds Raised: $90,000 (up $10,943 from 2012)
Attendees: 25,000 (up 4,000 from 2012)
Parade Attendance: 25,000 (up 4,000 from 2012)
Waste Diversion Rate: 80 pcrcent

Denver — Sept. 7

Total Funds Raised: $77,017 (up $5,563 from 2012)
Attendees: 15,000 (up 4,000 from 2012)
Parade Attendance: 11,000 (up 1,000 from 2012)
Waste Diversion Rate: 86 percent

San Francisco — September 21

Total Funds Raised: $16,574
Attendees: 3,000
Parade Attendance: 159
Waste Diversion Rate: 85 percent

San Diego — Sept. 28

Total Funds Raised: $41,486 (up $11,152 from 2012)
Attendees: 6,000 (up 2,500 from 2012)
Parade Attendance: 2,000 (up 900 from 2012)
Waste Diversion Rate: 87 percent

Tempe, Ariz. — Oct. 5

Total Funds Raised: $86,000
Attendees: 15,000 (up 5,000 from 2012)
Parade Attendance: 8,000 (up 3,000 from 2012)
Waste Diversion Rate: 87 percent

New Belgium Film and Clips Tour cbb crop
New Belgium’s 2015 Clips Beer and Film Tour raised more than $150,000 for nonprofits
New Belgium Tour De Fat CBB crop
New Belgium’s Tour de Fat surpasses $4 million in charity donations
New Belgium Wheeler X Biker
Gotta watch: New Belgium Brewing produces poignant and artful video series to protect public lands and raise $250,000 for charity
new belgium brewing donation
New Belgium donates $100,000 to nonprofit installing solar power in low-income areas

Reader Interactions

Comments

  1. coloradobrewers says

    October 28, 2013 at 10:35 am

    RT @CraftBrewingBiz: New Belgium Brewing’s Tour de Fat Raised nearly $536,000. @newbelgium http://t.co/GNNQo2Uedp

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Boston’s Dorchester Brewing and Yakima Chief Hops team up to offer contract breweries discounts on hops
  • Montucky Cold Snacks offers hilarious prizes to winner of Mascot Contest
  • Root Shoot Malting, Blue Ox Malthouse highlight Malt Cup Award winners
  • 805 Beer debuts trailer for documentary “Inverted Perspective,” focused on freestyle motocross champion Vicki Golden

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Boston’s Dorchester Brewing and Yakima Chief Hops team up to offer contract breweries discounts on hops
    March 28, 2023
  • 10 craft beer variety packs that have us excited to try new beer
    March 27, 2023
  • Take a look at Jack’s Abby’s renovated Beer Hall and its sweet new Tradition Meets Tech pilot system
    March 27, 2023
  • CCBA California Craft Beer SummitState of California Craft Beer: Covid recovery challenged by competition, consolidation
    March 23, 2023
  • Koga-brothers-karben4Karben4 Brewing to relaunch Ale Asylum brand
    March 20, 2023
  • 4 steps to understanding the filtration process in craft beer
    March 20, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC