• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

New Belgium adds year-round session IPA

January 16, 2015Jason Morgan

Sure, you hear about seasonal releases all the time, sometimes sooner than expected, but it’s not every day that you read about a brewery adding a new year-round beer to its arsenal. New Belgium Brewing is starting off 2015 with a session beer, Slow Ride Session IPA. This IPA aims to satisfy the thirsty hop lover’s craving while coming in at a sessionable 4.5 percent ABV and 40 IBUs. Slow Ride is available in bottles and on draft across New Belgium markets and it will debut in cans this March.

New Belgium Slow Ride IPASlow Ride starts with a pour of sheened gold and white, fluffy foam. A blend of eight hop varieties twist together fruity scents of lemon, peach, lime and grapefruit for a tropical aroma. Target, Cascade, Nelson Sauvin and Centennial hops are added to the boil and Mosaic, Simcoe, Amarillo and Citra are featured in the dry hop process. Pale and caramel malts balance a sweet, yet clean, start with a hoppy bitterness in the back.

“The fun part about making this beer was balancing eight different hop strains into something smooth, bold and sessionable,” said New Belgium Assistant Brewmaster, Grady Hull. “We pitch Cascade, Target, Nelson Sauvin and Centennial hops in the kettle and we dry hop with Mosaic, Simcoe, Amarillo and Citra. It’s amazingly flavorful, and it still comes in at 4.5% abv.”

To encourage people to slow it all down, starting in February, New Belgium will celebrate Slow Ride by highlighting slow motion antics of its faithful beer fans. Those who submit videos of their IPA adventures in slow motion via Twitter, Vine, Instagram and Facebook using #GoSlowMo will have a chance to win New Belgium swag and ultimate bragging rights. Don’t have slow motion camera capabilities? Don’t worry, go ahead and act it out. Fans can also win prizes signing up for New Belgium’s Grand Cru Rewards program.

New Belgium Oatmeal IPA
New Belgium Brewing, Half Acre collaborate on Oatmeal IPA
newbelgium_2023_wildnectar-shopping-basket_family_IMG_2
Beyond beer: Examples of craft breweries exploring canned cocktails
New Belgium Brewing and ODD Media launch Green Flags podcast, focusing on the impact of business on its own workers
Fat-Tire-cans
Fat Tire and other craft beer legacy brand updates to know in 2023

Reader Interactions

Comments

  1. Nate Fochtman says

    January 18, 2015 at 3:37 pm

    Nate Fochtman liked this on Facebook.

    Log in to Reply
  2. Augusta Label says

    January 16, 2015 at 11:07 am

    Augusta Label liked this on Facebook.

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • The who, what, where, when and how (to register) for Homebrew Con 2023
  • Twenty Tennessee breweries prep 2023 Craft Brewers Conference collab and more beers to know this week
  • Karben4 Brewing to relaunch Ale Asylum brand
  • Caius Farm Brewery opens in Branford, Conn.

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Koga-brothers-karben4Karben4 Brewing to relaunch Ale Asylum brand
    March 20, 2023
  • 4 steps to understanding the filtration process in craft beer
    March 20, 2023
  • newbelgium_2023_wildnectar-shopping-basket_family_IMG_2Beyond beer: Examples of craft breweries exploring canned cocktails
    March 16, 2023
  • brooklyn 35 featureBrooklyn Lager turns 35 and more beers to know this week
    March 14, 2023
  • Backwoods Brewing to open a 19-acre resort called Party Acres in the Columbia River gorge this May
    March 13, 2023
  • Distribution update: NYC’s Alewife Brewing now sells in eastern Pennsylvania + news from Maui, Urban South and more
    March 13, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC