New Belgium's social media campaign for clean water

Skinny Dip, New Belgium Brewing’s summer seasonal, makes another splash this year as a go-to beer for summer fun while supporting clean water and conservation. Now through July, Skinny Dip is turning its attention to the Waterkeeper Alliance, a 501(c)(3) nonprofit that stands for swimmable, drinkable and fishable waterways worldwide. To support this organization, New Belgium will donate $1 (up to $10,000) to Waterkeeper Alliance for every fan photo posted to Facebook, Twitter or Instagram with the hashtag #WaterkeeperDip.

Skinny Dip and water advocacy go way back. Several years ago, New Belgium helped support efforts to reconnect the Colorado River to the sea, remove Condit Damn on the White Salmon and bring awareness to the threatened Trestles surf break. This year, help is going to local waterways thanks to the brewery’s partnership with Waterkeeper Alliance.

“Beer lovers everywhere benefit from the fight for clean water,” said Billy Apel, New Belgium’s Arizona Field Brander. “This year, Skinny Dip is back and ready to take on more advocacy.”

As for the beer itself, Skinny Dip intentionally doesn’t fit a specific beer category; instead it’s an alternative to traditional “light” beers, representing the many different summer activities that Skinny Dip pairs well with. Its closest cousin is the American-Style Pale Craft Lager, highlighting some of the brewers’ favorite American hops and specialty malts.

Skinny Dip pours a slightly hazy amber-orange and a light white head drifts atop. Fruit, spicy herbal notes and toasty malt aromas complement a sweet and tart taste with a juicy mouthfeel and crisp finish. Lively Cascade hops and complementary peaches brighten the bready malts and give Skinny Dip a citrus flavor with a slight fruity pucker. This beer is perfectly paired with grilling and summer garden vegetables and is sure to go first at any potluck or barbecue.

Shed your inhibitions and maybe even your swimsuit – Skinny Dip is only 108 calories per 12-ounce bottle and comes in at 4.2 percent ABV with 20 IBUs. For more information on the Waterkeeper Alliance, head over to the alliance’s website.