• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Want to go to Belgium? New Belgium would like to send you

May 27, 2015Jason Morgan

Now through Labor Day, New Belgium Brewing is highlighting stories of people who zag from the straight and narrow. The brewery’s Zag On campaign will spend the warm summer months rolling down life’s less-traveled avenues with films from inside the brewery, across the country and even to Belgium where the idea for New Belgium first began. The Zealots of Zag film series will include musician Johnnyrandom creating a concerto using only objects and equipment from the brewery, a group of storytellers in Richmond, Va., and an artist in Cleveland who attempts to create a 10-person swing bike.

Through the Zag On videos, storytelling, contests and events, New Belgium is redefining “zagging” as playfully moving forward with a purpose and wants to highlight people living this way.

“At New Belgium, we often take a few turns from the norm, which has led us to our current culture of smart sustainability,” said Creative Director Melyssa Mead. “Sometimes you have to challenge the status quo, question convention and veer from the straight and narrow to accomplish great things. This summer, we want to shine the light on people who zag through life.”

To join the digital beer banter for Zag On, tag videos and photos that showcase living in an unconventional purposeful way with the hashtag #zagging. There will also be the chance to win a trip to Belgium by creating your own #zagging video with content from coworkers’ five-year anniversary Belgium trip. All stories submitted may be featured on NewBelgium.com and the brewery’s Beer Mode App, as well as New Belgium’s social channels. There will also be a chance to win blockbuster giveaways like a trip to Belgium and a 2015 custom cruiser.

Watch: Kim Jordan hammer a bourbon barrel, talk limited collab Oakspire
I would like to play these New Belgium Brewing 8-bit Voodoo Ranger videogames
BUNNY The Hemperor HPA from New Belgium Brewing YouTube
All hail the Hemperor! New Belgium Brewing’s hemp-bearded mascot comes alive in these excellent video ads
Watch: We go inside New Belgium’s East Coast brewery to discuss launching the location, how to differentiate

Reader Interactions

Comments

  1. KCHopTalk says

    May 28, 2015 at 7:18 pm

    Want to go to Belgium? New Belgium would like to send you http://t.co/dKzyXOnpnT

    Log in to Reply
  2. crsimp01 says

    May 27, 2015 at 4:23 pm

    Want to go to Belgium? New Belgium would like to send you http://t.co/QHhc5mEKCj via @craftbrewingbiz

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Yeast Analysis app Oculyze is offering free demos
  • SF Beer Week kicks off with This Beer Creates Opportunity fundraiser to launch diversity endowment
  • Michigan’s Short’s Brewing down 10% overall vs. 2021, but its Local’s Light lager is up 10%+
  • Cheers to 10 Years: We should all strive to be Arizona Wilderness Brewing Co.

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Michigan’s Short’s Brewing down 10% overall vs. 2021, but its Local’s Light lager is up 10%+
    February 6, 2023
  • Arizona Wilderness BrewingCheers to 10 Years: We should all strive to be Arizona Wilderness Brewing Co.
    February 2, 2023
  • Watch famed gonzo illustrator Ralph Steadman discuss his Flying Dog beer labels
    February 2, 2023
  • Michigan’s Dog Star Hops wins Chinook Cup for second year in a row
    February 1, 2023
  • fort point both-ciders-3Fort Point Beer debuts cider line, explains why ciders instead of seltzers
    January 31, 2023
  • Watch a drone release insects over hop yards for sustainable pest control in this Yakima Chief Hops video series
    January 30, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC