New Holland announces Sidecar, a new merchandise store and tasting room

Perhaps you gathered it from the headline, but Holland, Michigan-based craft brewery and artisan distiller New Holland Brewing Co. has announced the opening of a new merchandise store and tasting room called the Sidecar. Sidecar will open on December 8th in the retail space next to New Holland’s Pub on 8th at 72 E. 8th Street in Downtown Holland.

Sidecar is a 1,600-square foot storefront that will house New Holland’s full line of merchandise, branded apparel, handcrafted items from BarrelWorks Project, as well as an assortment of beer and spirits to go. The tasting room will be up and running later in December and offer beer and spirits samples, as well as flights and draft beer by the glass.

“This is a great opportunity for us to move our merchandise to an adjacent space where people can browse without feeling crowded,” said VP of Retail Operations, Dave White. “Additionally, it’s a great place for customers to hang out and grab a drink if they’re waiting for a table at the pub.”

Sidecar will be open seven days a week, feature a direct route to the Pub on 8th, host plenty of space for browsing and beer and spirits release parties, as well as employ an educated staff to answer questions about their products.

“Aside from the logistical reasons this growth accommodates,” White said. “Sidecar is about providing our customers with an atmosphere to Stop & Taste with us in a relaxed and welcoming environment. We can’t wait to share the space with the community.”

Sidecar opened its doors at 11 a.m. on Monday, Dec. 8, and will announce the launch of the tasting room in coming weeks.