• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Octopi Brewing partners with Top Note to produce its craft mixers, tonics

October 2, 2019Chris Crowell

top note tonic

The adult craft beverage space continues to morph before our eyes. Top Note, a Milwaukee-based craft beverage company, will begin making its non-alcoholic sparkling mixers and aromatic tonics at Octopi Brewing Co. in Waunakee, Wis. The beverages were previously produced by a co-packer in Pennsylvania.

“We saw an opportunity to take the lead and spearhead a new way of producing our non-alcoholic beverages,” said Mary Pellettieri, cofounder of Top Note.

As a 20-year craft brewing veteran who has exacting standards for quality and flavor, Pellettieri is in a unique position to understand the advantages of working with a craft brewer. In fact, Pellettieri literally wrote the book on “Quality Management: Essential Planning for Breweries” in 2015 and in 2017 was selected as the first-ever Quality Instructor for the Brewers Association.

“For us, it’s a strategic move to partner with Octopi because the opportunities for innovation and production are limitless,” said Pellettieri.

Based on Octopi’s production capabilities, Top Note will offer two of its new flavors in 12-oz aluminum cans in select Costco locations for the holidays. A 12-count variety pack of Classic Tonic Water and Grapefruit Soda will appear on store shelves starting in November in Wisconsin and Illinois.

Octopi will also make Top Note’s award-winning Indian Tonic Water, Classic Tonic Water, Grapefruit Soda, Ginger Beer Soda and Bitter Lemon Soda in custom-designed 8.5-oz glass bottles in four-packs starting in 2020.

“Octopi is on the leading edge of quality in craft beverage production,” said Pellettieri. “They understand how to execute the excellence we need to be the leaders in our space. We’re excited to be working with them.” 

“Mary has always been a great help to us with sharing her knowledge of beer quality so we knew someday we would want to help her make her products here at Octopi in Wisconsin,” said Octopi’s Owner Isaac Showaki. “We couldn’t be more thrilled to be the first craft brewer in the country making craft sodas and sparkling mixers with an industry leader.”

Pellettieri said Top Note is planning to add club soda and package select flavors in cans in 2020.

fifty west fleet feet
Fifty West Brewing teams with Fleet Feet to open a running shop at the brewery
WBD_GeneralStore-33
Cool expansion idea: Westbound & Down Brewing opens a general store in its brewpub
Bent-Shovel-Barn
County forces Bent Shovel Brewing to relocate its tasting room because it’s too damn popular
Kentucky’s Country Boy Brewing eyes $1.8-million expansion project

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Higher learning: Eastern Washington University and No-Li Brewhouse launch Craft Beer Certificate
  • Texas’ Bishop Cider is in explode mode, acquires two breweries, expanding to seven locations
  • Athletic Brewing earns Certified B Corp status as it celebrates four years
  • 2022 Beer Branding Trends Part 2: Beyond Beer

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • 2022 Beer Branding Trends Part 2: Beyond Beer
    May 23, 2022
  • The-IBA-TeamIBA hits milestone – 1 million bbls of buying power – what’s next for the co-op?
    May 19, 2022
  • 2022 beer branding trends part 1: reinvention
    May 17, 2022
  • satisfaction surveysAre brewery employees happy? Depends on the department
    May 16, 2022
  • Male hand closes hatch of brewery tankUnfiltered: Do I need to clean tanks between transfers?
    May 11, 2022
  • Hard seltzers: Achieve high alcohol fermentations in a clean and neutral way with the proper nutrient aids
    May 9, 2022

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2022 · CBB Media LLC

Posting....