The adult craft beverage space continues to morph before our eyes. Top Note, a Milwaukee-based craft beverage company, will begin making its non-alcoholic sparkling mixers and aromatic tonics at Octopi Brewing Co. in Waunakee, Wis. The beverages were previously produced by a co-packer in Pennsylvania.
“We saw an opportunity to take the lead and spearhead a new way of producing our non-alcoholic beverages,” said Mary Pellettieri, cofounder of Top Note.
As a 20-year craft brewing veteran who has exacting standards for quality and flavor, Pellettieri is in a unique position to understand the advantages of working with a craft brewer. In fact, Pellettieri literally wrote the book on “Quality Management: Essential Planning for Breweries” in 2015 and in 2017 was selected as the first-ever Quality Instructor for the Brewers Association.
“For us, it’s a strategic move to partner with Octopi because the opportunities for innovation and production are limitless,” said Pellettieri.
Based on Octopi’s production capabilities, Top Note will offer two of its new flavors in 12-oz aluminum cans in select Costco locations for the holidays. A 12-count variety pack of Classic Tonic Water and Grapefruit Soda will appear on store shelves starting in November in Wisconsin and Illinois.
Octopi will also make Top Note’s award-winning Indian Tonic Water, Classic Tonic Water, Grapefruit Soda, Ginger Beer Soda and Bitter Lemon Soda in custom-designed 8.5-oz glass bottles in four-packs starting in 2020.
“Octopi is on the leading edge of quality in craft beverage production,” said Pellettieri. “They understand how to execute the excellence we need to be the leaders in our space. We’re excited to be working with them.”
“Mary has always been a great help to us with sharing her knowledge of beer quality so we knew someday we would want to help her make her products here at Octopi in Wisconsin,” said Octopi’s Owner Isaac Showaki. “We couldn’t be more thrilled to be the first craft brewer in the country making craft sodas and sparkling mixers with an industry leader.”
Pellettieri said Top Note is planning to add club soda and package select flavors in cans in 2020.