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Odell Brewing moving to employee-ownership model

July 29, 2015Chris Crowell

Odell BrewingWe are in an era of tremendous growth in the craft brewing industry — where outsiders with deep pockets are looking for any opportunity to jump in and invest. There are a lot of interesting moves being made as a result. But, there are also some cool moves being made the other way, too — eschewing the big money play and doubling down on the company culture already in place by going employee-owned (examples: New Belgium, Deschutes and Harpoon).

Odell Brewing is the latest craft brewery to make such a move, and co-founder Wynne Odell discussed the decision in a blog post on their site:

Now that we’ve achieved far more than our modest goals, we’ve been thinking over the last few years about when we should start pulling back from the brewery and what we would need to put in place to make that both possible and palatable. Maximizing our payout was not on the list: leaving the brewery financially stable was. Selling to a group that might sacrifice our beer quality to grow our sales as fast as possible was also not on the list; finding partners who would continue our thoughtful, sustainable growth trajectory was. The one attribute of our brewery that we ultimately realized was most important to our legacy was the powerful culture that had grown around us: it defines us.

So who better to hand the reins to than the people who helped build this vibrant culture? Our long-tenured managers and every co-worker have earned the right and opportunity to shepherd Odell Brewing into its next era. Together, they are exactly the partners we were looking for.

Pretty cool. Definitely head to the Odell blog to read the full sentiments.

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  1. KCHopTalk says

    August 1, 2015 at 9:08 am

    Odell Brewing moving to employee-ownership model http://t.co/gQ6Pty1WiF

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  2. Serge Lubomudrov says

    July 31, 2015 at 10:07 pm

    Serge Lubomudrov liked this on Facebook.

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  3. Sai Fung says

    July 31, 2015 at 10:07 pm

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  4. Art Smith says

    July 30, 2015 at 10:07 pm

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  5. Betty Smith says

    July 30, 2015 at 10:07 pm

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  6. Blake's Hard Cider Co. says

    July 30, 2015 at 10:07 pm

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  7. BrewNoob says

    July 30, 2015 at 11:33 am

    RT @Cizauskas: Odell Brewing is latest #craft brewery to sell ownership back to employees. Via @craftbrewingbiz: http://t.co/Xh16qkeo6D

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  8. Qmurocom says

    July 30, 2015 at 11:18 am

    RT @Cizauskas: Odell Brewing is latest #craft brewery to sell ownership back to employees. Via @craftbrewingbiz: http://t.co/Xh16qkeo6D

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  9. HumbleBeerPod says

    July 30, 2015 at 11:06 am

    RT @CraftCrawler: Odell Brewing moving to employee-ownership model http://t.co/EDz7Iif0nv

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  10. BeerGeekNSouth says

    July 30, 2015 at 10:37 am

    RT @Cizauskas: Odell Brewing is latest #craft brewery to sell ownership back to employees. Via @craftbrewingbiz: http://t.co/Xh16qkeo6D

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  11. wcpojesse says

    July 30, 2015 at 10:12 am

    RT @CraftBrewingBiz: Odell Brewing is moving to an employee-ownership model. #PowerMove @OdellBrewing http://t.co/CVFMikn7ZO

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  12. Cizauskas says

    July 30, 2015 at 10:10 am

    Odell Brewing is latest #craft brewery to sell ownership back to employees. Via @craftbrewingbiz: http://t.co/Xh16qkeo6D

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  13. Earnest Harbin says

    July 30, 2015 at 10:06 am

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  14. ThreeBeardsBeer says

    July 30, 2015 at 9:18 am

    RT @CraftBrewingBiz: Odell Brewing is moving to an employee-ownership model. #PowerMove @OdellBrewing http://t.co/CVFMikn7ZO

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  15. Robert Lloyd Moreland says

    July 30, 2015 at 1:52 am

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  16. Krones AG says

    July 30, 2015 at 1:52 am

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  17. craftbangkok says

    July 29, 2015 at 10:15 pm

    Odell Brewing moving to employee-ownership model http://t.co/7BBW2yENw4

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  18. Aaron Jones says

    July 29, 2015 at 9:52 pm

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  19. Beall Brewery Insurance says

    July 29, 2015 at 7:51 pm

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  20. Matías Jaime says

    July 29, 2015 at 7:51 pm

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  21. Danny Danny says

    July 29, 2015 at 5:51 pm

    It’s sad that Firestone Walker wasn’t forward thinking enough to do this same thing!

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  22. Danny Danny says

    July 29, 2015 at 5:48 pm

    Horay for Odell!

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  23. Jared Read says

    July 29, 2015 at 5:36 pm

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  24. Brian Tennis says

    July 29, 2015 at 5:36 pm

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  25. Maltie Hopinstein says

    July 29, 2015 at 5:36 pm

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  26. Craft Crawler says

    July 29, 2015 at 5:36 pm

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  27. Rives Borland says

    July 29, 2015 at 5:36 pm

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  28. crsimp01 says

    July 29, 2015 at 5:14 pm

    Odell Brewing moving to employee-ownership model http://t.co/5xTA43Z79B via @craftbrewingbiz

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  29. CraftCrawler says

    July 29, 2015 at 5:05 pm

    Odell Brewing moving to employee-ownership model http://t.co/EDz7Iif0nv

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