Food and beer naturally go together — whether it’s with a meal or at the craft beer gift store. If a brand is looking to diversify its portfolio, selling a beer-complementing perishable is an easy and safe way to make more products and money. Take Odell Brewing Co. for example.
On July 10, 2015, Odell Brewing and The Real Dill will celebrate the release of its co-creation, Myrcenary Pickles. This is the second release of The Real Dill’s Briners & Brewers Series, a celebration of craft food and drink that marries the art of brewing beer and making pickles based off of specific beers.
“This unique project was a collaboration from beginning to end and everyone involved had a blast during the process,” said Odell Brewing Tap Room manager, Kailey Schumacher. “I think that one of the greatest parts about this partnership was seeing the passion that both companies have for their craft, and being able to step into the other company’s shoes for the day was inspiring. We cannot wait to share these with our fans.”
Inspired by Odell Brewing’s Myrcenary Double IPA, these pickles are made with a hopped wort brine. The wort, which is essentially the backbone of the beer, gives the brine its malt and hop character. It is then combined with a variety of ingredients designed to bring out the same flavors and aromas that Myrcenary Double IPA evokes and dry hopped for up to two weeks.
“The real trick is finding a balance in flavor that highlights the beer and its complexities, while still tasting like a pickle you’d want to eat a bunch of,” explained The Real Dill co-founders Tyler DuBois and Justin Park. “What I love about the Myrcenary Pickles is that they really capture the flavors and aromas that make Myrcenary Double IPA such a fantastic beer. It is like the beer was converted into pickle form.”
The Real Dill’s Myrcenary Pickles feature cucumbers, water, malted barley, hops, vinegar, green onion, salt, grapefruit juice, spices, grapefruit zest. The result is a savory fresh pickle that blends a crisp tartness with a bright citrus and hop character reminiscent of the beer.
The Real Dill and Odell Brewing will celebrate the release of Myrcenary Pickles in the brewery’s Tap Room on Friday, July 10. Guests can enjoy samples of the pickles paired with its inspiration brew. Myrcenary Pickles will be available for purchase for a limited time at the brewery and in select retailers throughout Northern Colorado.
RT @CraftBrewingBiz: Odell Brewing and @TheRealDillCo collaborate to create Myrcenary Pickles. @OdellBrewing http://t.co/0EAxcbFva2
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Odell Brewing and Real Dill collaborate on Myrcenary Pickles http://t.co/mZBP5pZ12q via @craftbrewingbiz
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