The Oskar Blues Brewery CANundrum variety pack, previously presented as a 12-pack, will now available as a 15-er dream team of the brewery’s best core offerings starting Sept. 1. Oskar Blues is one of only five craft breweries in the U.S. to release a mixed 15-pack.
Why the 15-pack? It offers more of what today’s craft drinker demands – variety. That desire is demonstrated by 32.6% growth YTD in mixed can packs. Additionally, many of the “Impact Brands” identified by the BA in 2017 were mixed pack offerings, demonstrated by the success of the Oskar Blues shrink-wrapped CANundrum 24 multi-pack with packaging engineered by The Dow Chemical Company, which is up over 400% YTD.
So what’s inside?
- Dale’s Pale Ale
- Mama’s Little Yella Pils
- Pinner Throwback IPA
- Oskar Blues IPA
- G’Knight Imperial Red IPA (in a mixed pack for the first time)