OvalOptions launches network to help craft brewers with trademark disputes

That time Editor Jason Morgan tried to file for a trademark on his own. If only there were someone to help… (Dramatic Reenactment.)

OvalOptions for Conflict Management is offering its Brewery Mediation Network (BMN) service in areas nationwide. The program aims to help connect craft breweries with local providers of mediation, facilitation and associated services to assist in resolving costly disputes, most noticeably those involving trademarks.

Trademark disputes are serious business in the craft beer industry. Click here for all of our trademark battle coverage and advice.

Breweries that contact the BMN are guided through a dispute roadmap, shaped by their unique situation, examining issues ranging from inter-brewery disputes to workplace tension. OvalOptions then suggests the most appropriate service and provider in their network and contact the other party. In certain instances, outside references may be given (e.g. legal advocacy).

Jason Gladfelter, co-owner of OvalOptions, conflict consultant and level 1 Cicerone, views trademark disputes as a threat to the industry’s image while inflicting economic damage.

“Legal fees in trademark cases can cost tens of thousands of dollars and take six months or more to conclude. Mediation can produce an amicable solution in a timely manner at a fraction of the cost, which is divided between the parties,” he said.

The BMN program is a contractual partnership between OvalOptions and local mediation providers across the country. Each provider and their services are vetted and evaluated by OvalOptions.

“This brings together two collaborative industries—mediation and craft brewing—for the benefit of each”, Gladfelter said. “We hope the BMN helps local businesses help each other.”