Beginning this fall, Dog Tag Brewing‘s Legacy Lager will be distributed nationally by Pabst Brewing Co. Dog Tag Brewing donates 100 percent of its after-tax profits to the Dog Tag Brewing Foundation, which benefits charities created or selected by Gold Star Families.
Seth Jordan, a Marine combat veteran, founded Dog Tag Brewing in 2014 with an invitation for the American public to “Toast a Hero” as they read the name of a fallen warrior printed on each can. Today, Jordan serves as chairman of the Dog Tag Brewing Foundation, a non-profit organization dedicated to supporting legacy building projects started or selected by Gold Star Families, the families of fallen military personnel. Dog Tag Foundation will provide grants to Gold Star family charities and offer free consulting services to help families create impactful, sustainable organizations in honor of their loved ones.
Dog Tag’s Legacy Lager is brewed with premium quality 2-row pale and specialty malts, Magnum and Saaz hops and is fermented with a timeless American lager yeast. It is a 5 percent ABV brew with 22 IBUs and will be available in 4-pack 16-ounce cans. Dog Tag utilizes a groundbreaking can printing technology to dedicate each can within a 4-pack to a different fallen warrior.
“The partnership with Pabst will ensure that millions of Americans will have a chance to try our beer and to join us in helping Gold Star families build the legacies of our nation’s fallen military heroes,” said Jordan. “Our mission is simple: to help Gold Star families make sure their loved one is never forgotten.”
“Mario was always focused on helping the people in his community. I am proud to partner with Dog Tag to start a Foundation in Mario’s name and to honor his legacy,” said Jennifer Carazo, Gold Star Wife of Lieutenant Colonel Mario “Sugar Bear” Carazo on establishing the Sugar Bear Foundation.
Eugene Kashper, CEO of Pabst Brewing stated: “We are really excited to partner with Seth and Dog Tag. Seth’s passion for remembering, honoring and celebrating our nation’s heroes is inspiring. We are truly honored to have the opportunity to support Gold Star families in their charitable endeavors and to help spread Dog Tag’s message nationwide.”
Dog Tag’s Legacy Lager will be available in 26 states beginning Sept. 1, 2016, with national distribution in 2017.