Park City Brewing announced today that it is entering the Utah market with new ownership, beer, and branding. Park City Brewing offers five core beers and anticipates opening its first brewery and taproom in early 2022, located in Park City, Utah.
Park City Brewing promises timely and dependable distribution along with an experienced team of industry veterans. Head Brewer, Mike Perine has 15 years’ experience developing craft beer with a deep knowledge and passion of making delicious beer. Park City Brewing beers are inspired by unique flavors and seasonality and capture the sentiment of the Park City community by providing quality engineered beer with seasonal and limited-edition batches coming near the end of 2021.
Park City Brewing beers include Siren’s Call American Lager, Powder Buoy Pilsner, Sneaker Tree IPA, Silver Creekwater Amber Lager, and Gold Town Pale Ale. Each beer boasts consistent, fresh, and balanced flavors, with a story of its namesake and inspiration. Park City Brewing beers can be purchased at multiple Park City locations including, but not limited to O.P Rockwell, Grappa, and Downstairs, as well as Whiskey Street and Piper Down Pub, located in Downtown Salt Lake City.
“Our goal is to create quality beer for locals, by the locals,” said Jeff Tito, President and Director of Operations of Park City Brewing. “Involving the community in the development of our core and new beers allows us to celebrate our hometown and share the Park City experience with tourists through our beers and the stories they tell. We are constantly experimenting and pushing to deliver the best version of each beer and are looking forward to distributing new beers to the Utah market today and through our forthcoming brewery and taproom.”
Park City is one of the most popular tourist and traveler destinations in the United States and is well-known for its food and drink scene. The Park City Brewing team are locals who live, work, ski (and drink) tucked back in this corner of heaven in the Wasatch Mountains. The team is passionate about making beer that represents the Park City culture and history. Each month at the Park City Brewing Taproom and Brewery, the team plans to release a single batch of unique seasonal beer and allow locals to taste and provide feedback on the spot. In addition to the Park City location opening in early 2022, the company plans to open a second location in Salt Lake City, Utah in late 2022.
Source Brewing re-releases Beastie Boys tribute beer
New Jersey’s Source Brewing is re-releasing their beloved Intergalactic Imperial IPA for an extremely limited run this month, so fans can tip one back in honor of the iconic trio. The first release of this Beastie Boys tribute last year proved to be among the brewery’s most popular beers ever, selling out in a matter of minutes!
To make this year’s release extra special, the beer will come as a 4-pack, along with a commemorative glass featuring an original design by artist Linda Mencel. Even more noteworthy, it will be accessible to craft beer drinkers and music aficionados in 27 states through the app-based bottle shop Tavour.
According to the brewery, the beer itself is inspired by the band. It’s “rebellious, edgy, heady, and smooth,” and a “huge Galaxy dry-hop will have your senses in another dimension!” The brewers also added Citra and Mosaic Cryo-Hops, making the hop bill a “harmonious trio,” just like Mike D, MCA, and Ad-Rock.
WeldWerks wants you to #GiveASh!rt
WeldWerks Brewing Co. teamed up with Somebunny Cares, a local nonprofit that provides unique post-op mastectomy shirts featuring hidden drain pockets along with support accessories, quirky gift items and outreach for women going through breast cancer. Brewed with love for Somebunny Cares, WeldWerks’ 10K IPA: #GIVEASH!RT Edition will provide $10,000 worth of breast cancer surgery recovery shirt kits. Each kit contains one comfort shirt and a lanyard for holding the drains in the shower.
10K IPA: #GIVEASH!RT Edition is an India Pale Ale brewed with Citra, Strata and Idaho Gem hops. The beer will be available Friday, Nov. 12 at the WeldWerks taproom, with limited distribution across the brewery’s footprint, while supplies last. Check the brewery’s beer finder for availability. To support Somebunny Cares and its mission, purchase the beer, share the photo on social media with #GiveASh!rt or make a donation.
According to Somebunny Cares Founder, Podcaster and Breast Cancer Survivor Hannah Hopkins Walton, an average of 4,737 Colorado women are diagnosed with breast cancer yearly; in Colorado, that’s one in six women that will receive a diagnosis. As Walton prepared for her mastectomy in 2017, she scoured the internet for shirts that would make recovery easier due to the fact that post surgery, women are advised not to raise their arms and it’s common to have bulky and itchy drains for up to three weeks. Not finding what she needed, Walton began to sew and create shirts that would fit the bill. Since then, Walton has made it her mission to make recovery shirts easily accessible for women having breast surgery.
All hail Saint Monday from Monday Night Brewing
Saint Monday is a new seasonal Helles Lager from Monday Night Brewing, and it is the patron beer of all things light and crisp. Spicy and floral notes culminate in a clean, bready, and dare we say, benevolent finish. At 4.4% ABV, this brew was conceived as a recovery beer of sorts, as a nod to a centuries-old tradition of the same name, Saint Monday, which is the custom of playing hooky from work on a Monday after a weekend of revelry. The practice originated in the seventeenth century among craft workers when the workweek ran from Monday to Saturday. As craft (beer) workers, Monday Night has a lot of respect for their predecessors’ savvy, and, of course, are always stoked for a Monday-themed celebration (ahem, the most underrated day of the week).
Saint Monday also possesses personal historical significance for Brewmaster, Peter Kiley. “My dad Walter grew up in Germany, right outside of Berlin as an Army brat. We’ve made so many experiential, experimental, fun beers that play into the essence of craft, but every once in a while I find myself passionate for the past,” he muses. “It’s a really fun world to live in when you think about exploring such a historical style of beer, like the Helles Lager.”
Helles is a traditional pale lager beer from Germany, renowned for its bright color and refreshing taste. Saint Monday is classic in the sense that, ingredient-wise, it features the hallmark German malts—Pilsner and Munich—and German hops, Hallertau, Mittlefruh, and Saaz. Finding the right balance in paying homage to the past and advancing the style were top of mind for Kiley.
“We have a lot of modern technology that we were able to play with, versus some of the older styles,” he says, “but just because you have the new technology doesn’t mean you should always use it.” One area in which Monday Night deployed its advanced technology was its focus on water chemistry to mimic the water found in the Southern region of Germany, where Helles Lagers hail from.
Tröegs releases ‘director’s cut’ of Mad Elf
Tröegs Independent Brewing announces the release of Mad Elf Grand Cru, a limited “director’s cut” of its iconic holiday ale, Mad Elf. Like its counterpart, Mad Elf Grand Cru starts with chocolate, Munich and Pilsner malts and features a large addition of local Pennsylvania wildflower honey. It’s also fermented with the same spicy Belgian yeast strain as Mad Elf, which coaxes flavors of cinnamon, clove and allspice. Mad Elf Grand Cru is available in 375-ml bottles throughout Pennsylvania.
The addition of Balaton cherries – loads of them – make all the difference. Mad Elf Grand Cru clocks in at the same 11% ABV as Mad Elf, but the color is closer to a burgundy and the beer’s flavor is notably more tart.
“Putting this beer in 4-packs of 375-ml bottles helps give it that extra special touch,” says Tröegs founding brother Chris Trogner. “We use the same bottles for beers like LaGrave and Jovial that we bottle condition, and we know the corks are great at keeping that extra pressure in. That means they’re also great at keeping oxygen out. For a beer like Grand Cru that people like to age, that’s a big plus.”
Brooklyn Brewery releases non-alcoholic beer variety pack for national distribution
Brooklyn Brewery announces the launch of the Special Effects Variety Pack – the first nationally distributed non-alcoholic variety pack of its kind. Available in select markets this fall before rolling out nationally beginning in January 2022, it includes 3 cans each of popular NA brews: Hoppy Amber and IPA, alongside newcomers and pack exclusives Special Effects Pils and Special Effects Hazy IPA. The expansion of Brooklyn Brewery’s non-alcoholic portfolio reaffirms the company’s commitment to growing the NA beverage market by providing more flavorful and accessible options that don’t compromise on taste.
“We’ve seen this culture of trial and experimentation around all beverage consumers but especially those who are interested in the low/no alcohol space. Our previous Special Effects releases, Hoppy Amber and IPA have out-performed our expectations, and year-to-date the brand family constitutes over 10% of our total sales for the Brewery,” explains Samantha Itzkovitz, VP of Marketing at Brooklyn Brewery. “The Special Effects Variety Pack allows us to showcase our growing non-alcoholic lineup and feeds the customer’s desire to sample and figure out what they like in their own time.”