Petainer, an originator in the one-way keg packaging world, is focusing on the fast-growing micro and craft brewer market as part of its global expansion plans. The company says it has made a significant investment to ensure that it can support this key market effectively and efficiently. Using its knowledge and experience of working with larger, global brewers, Petainer has developed a highly tailored craft brewery proposition, which will be showcased at this year’s BrauBeviale 2016 (Stand number – Hall 4 / 4-236).
“At Petainer we combine our ability to build fruitful, collaborative relationships with highly advanced packaging technologies to find the right solution for our customers,” said Annemieke Hartman-Jemmett, Petainer’s group commercial director. “Our focus on craft brewers is no exception and we believe that we can help smaller breweries enter and grow new markets with the support and expertise we provide. We will be sharing some of our insights, knowledge and solutions at this year’s BrauBeviale.”
Using its expertise in advanced polymer engineering, Petainer has developed the one-way 20 or 30 liter petainerKeg, which is used as a low-cost alternative to traditional steel kegs, reducing the cost of entering new markets and launching new products.
PetainerKeg Linestar is a newer option for larger breweries who have invested in steel keg filling lines but would like to reduce costs. It fits onto existing lines without any additional investment, enabling them to take advantage of the savings thanks to reduced weight and supply chain benefits.
Launched earlier this year in Europe and North America, Petainer’s on-line shop makes purchasing smaller quantities of petainerKeg as quick and efficient as possible. Brewers can choose, purchase and take delivery of their kegs in three to four days – with the click of a mouse.
The new petainerKeg App ensures that help is always on hand when using the kegs – in addition to Petainer’s team of technical experts who are available to provide advice and support when needed. The App provides step-by-step instructions for the correct use of the petainerKeg with Well-Type Fitting (S and D type with no pressure release valve) and with Flat-Type Fitting (A type with no pressure release valve) which is coming soon. The app is available for free on the Apple App Store and Google Play.