Ceria Brewing Co., cofounded by Keith Villa, the brewmaster who created Blue Moon, recently announced a new look for its alcohol free (AF) and THC- and CBD-infused craft beers, offering an elevated experience in the moments that matter most.
After creating Blue Moon and retiring from MillerCoors with 32 years of brewing experience, Villa, alongside his wife, Jodi Villa, launched Ceria Brewing in 2018, dedicated to brewing the finest alcohol-free beers without compromising on taste. Utilizing an innovative and unique brewing method that produces great tasting, full bodied craft beers and results in a 0.00 percent ABV, Ceria puts its own spin on alcohol-free and THC infused beverage categories.
Ceria unveiled a new brand identity that pays homage to Ceres — the ancient Roman goddess of harvest. The new packaging reveals earthy purple, blue and green tones that are classically inspired, yet have a modern and abstract feel for a universal appeal.
“We are incredibly excited to take Ceria to the next level with our new refreshed look that serves the modern imbiber with beer and THC options that don’t compromise on authentic beer flavor or enjoyment,” said Villa. “Say hello to complex flavor notes and goodbye to hangxiety.”
Ceria is reinventing the craft category with its Grainwave (Belgian-style White ale) and Indiewave (IPA) craft beers, available in both alcohol-free only and alcohol-free plus THC/CBD-infused collections. While both collections are alcohol-free at 0.00 percent ABV, the Grainwave in the THC collection includes 5 mg of THC and Indiewave includes 10 mg of THC and 10 mg of CBD. Ceria’s collection includes:
- Grainwave AF Belgian White — (0.00% ABV with or without 5 MG THC) A refreshing, medium-bodied and unfiltered Belgian-style White ale, brewed with blood orange peel and coriander for bright flavors. Grainwave contains the terpenes limonene and linalool which are known to inhibit inflammation and reduce anxiety, promoting a chill mindset.
- Indiewave IPA (AF) — (0.00% ABV with or without 10 MG THC + 10 MG CBD) A flavorful IPA that perfectly balances Cascade, Citra, and Amarillo hops with light caramel malts for a smooth citrusy character. The major terpenes in Indiewave are myrcene and humulene which have been shown to inhibit inflammation and aid in relaxation.
“After spending years studying beer and THC, I was passionate about creating a delicious, satisfying beer without the alcohol and a way to enjoy the pleasurable sensations of THC,” said Villa. “Ceria is just that and specially crafted for the modern imbiber who wants to feel relaxed in social situations without the effects of alcohol.”
The Ceria AF collections sell for a suggested retail price starting at $9.99 per six-pack and THC collections sell for a suggested retail price starting at $8 per individual sale. Ceria AF is available nationwide at Total Wine and More stores and select H-E-B, Target and Buffalo Wild Wing locations; Ceria THC is also available in recreational dispensaries in Colorado and California. Learn more at Ceriabrewing.com and Ceriainfused.com. Now enjoy some photos of the new product.