Proceeds from Founders Brewing’s new Kolsch will support world’s largest art competition

That label is absolutely art.

Like beer, art allows us to find ourselves and lose ourselves at the same time. Like art, beer is a hand-crafted adventure of the mind that you can either love or hate, depending on your tastes. Beer and art might just have a link. At least, that’s what the folks at Founders Brewing Co. think.

First off, Founders Brewing just announced it would introduce a new beer called Spectra Trifecta, brewed in the traditional Kolsch style, this September. Proceeds from the sale of this new beer will benefit ArtPrize, the world’s largest art competition that takes place annually in Grand Rapids, Mich. Spectra Trifecta will be sold in 12-ounce bottles in Michigan, Wisconsin, greater New York City and greater Chicago with a suggested retail price of $9.99 per six-pack. Draft will be sent throughout Founders’ distribution footprint.

In April 2013 the two organizations inked a deal that made Founders the official brewery of ArtPrize for the next five years. Last year’s release was Mosaic Promise, and the 2013 release was Inspired Artist Black IPA.

“I love coming up with the recipe for the ArtPrize beer every year,” said Founders Brewmaster Jeremy Kosmicki. “For the past two years, I’ve worked on our pilot system to develop an approachable, lower alcohol beer with tons of flavor. This year’s beer is brewed using a different fermentation process than what we usually use, and is made with some fun, nontraditional ingredients.”

Brewed in the traditional Kolsch style, which requires fermenting ale yeast at a colder temperature and gives the beer a clean finish without fruity yeast esters. This bright, golden beer is brewed with a trifecta of natural ingredients: earthy, floral and slightly sweet chamomile; a touch of citrusy lemongrass; and a hint of spicy fresh ginger. At 5.9 percent ABV and 20 IBUs, it’s delightfully refreshing.

Founders Family members were given the opportunity to submit their portfolios to find an artistic match for the Spectra Trifecta label, without knowing anything about the beer. Alexis Brooke’s nature-inspired pen and ink drawings fit well with the character of this beer, so she was selected to create the label, with a focus on illustrating the beer’s special ingredients. Alexis is a Grand Rapids native and has been a Founders employee since fall 2014, working in the deli and on the catering team. She created this mixed media piece with markers, ink and watercolors.

Proceeds from the sale of Spectra Trifecta will support the future programming of the ArtPrize organization. ArtPrize is an international art competition, open to any artist and decided by public vote. Its mission is to promote critical dialogue and collaboration through new, creative ideas among a large and diverse population of people. As an innovator in redefining what beer can be, Founders believes that experimentation is central to the human experience — whether one experiments with grains and hops or markers and watercolors — and that sharing one’s creation with the public is a brave act worth celebrating.

“Founders is now undoubtedly one of the finest craft brewers not only in Michigan but in the entire United States,” said Christian Gaines, executive director of ArtPrize. “We’re immeasurably proud to call Founders the official ArtPrize Brewery and share in the excitement of their new special release, Spectra Trifecta—a culmination of our partnership, built upon a mutual passion for our community and the creativity that resides within it.”

More than 400,000 people are expected to attend ArtPrize Seven this fall.

Spectra Trifecta will be available for a limited time starting on Sunday, Sept. 13, in Michigan, Wisconsin, metro NYC and Chicagoland in bottles and across Founders’ entire distribution footprint on draft. It will be released in the brewery’s taproom on draft and in bottles starting on Monday, Sept. 14. Spectra Trifecta will be featured at official ArtPrize events.

This year marks the seventh edition of ArtPrize, which will take place Sept. 23–Oct. 11, 2015. The Founders taproom will be a venue for the seventh year running.