Promote The Brew is a brand promotion, marketing consultancy started by Steve and Scott Schmidt. These two dudes launches Promote the Brew in 2016 and have a combined 70+ years experience in marketing and promotions, working with major brands like Harley-Davidson, Miller Brewing Co., Kohler, Ecolab, Jimmy Buffett’s Margaritaville, and Snap-on. So, their advice can be valuable, especially for brewers or brewery owners who don’t specialize in such things.
I tell you all that to tell you this: Promote the Brew has re-launched its educational workshops through an online educational portal, and is currently offering “The Empowered Apparel Buyer” workshop free of charge.
The Empowered Apparel Buyer workshop [link updated] is for anyone looking to gain more knowledge about branding, design, apparel, decoration, pricing and discounts, planning and inventory management, ordering, receiving, display, marketing and promotion of a retail merchandise program and wants to become a better buyer.
If you deem that one useful, there is also the “Merchandising Workshop – Transforming Your Brewery’s Retail Merchandise From Marketing Expense To Profit Center.” It builds on the knowledge provided in The Empowered Apparel Buyer program to explain strategies for planning and executing a profitable retail merchandise program — increasing the revenues while reducing costs.
“We used the information [in the Merchandising Workshop] to switch up our merchandising business model by adding additional styles and revising our quantity and sizing orders,” noted Jenna Weber with Georgia-based Dry County Brewing. “We then remodeled our merchandising area and wall to better display available items. We also have a display for customers to touch and feel each shirt. Making these suggested changes increased profits, customer reviews and the overall aesthetics.”