• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Redhook Brewery, Hilliard’s Beer pass around Joint Effort Hemp Ale

July 16, 2013Jason Morgan

Joint Effort Redhook Brewery Tap
In keeping with Redhook’s reputation for creating imaginative tap handles, Joint Effort will be poured by a handle shaped like a bright yellow bong.

Joint Effort is a session ale brewed with hemp seeds. Dry-hopped with Zeus, Cascade, Summit hops, Joint Effort has a dank, resinous hop aroma balanced by nutty, earthiness from hemp seeds. It’s the perfect brew for hanging with your buds (pun intended), grabbing some munchies and enjoying a beer. ABV 5.6 percent, IBU 25.

“We’re really excited to release Joint Effort with Redhook because we have a lot of respect for how they helped shape craft beer in Washington,” said Hilliard’s Beer co-founder Ryan Hilliard. “It’s the first collaboration beer either of us has done with another brewery, and it’s fitting they started in Ballard, a few blocks from where we are. Voting to legalize marijuana use in Washington is another example of the pioneering spirit that makes this state so great.”

The relationship between the two breweries began with a Ballard bar-hopping trip down memory lane for Redhook’s brewing team. The area where it all started for Redhook in 1981 has since become known as the “Redhook District” and is a haven for beer lovers with a number of notable breweries opening and thriving. Among those is Hilliard’s Beer, founded in October 2011 by Ryan Hilliard and Adam Merkl.

“We have a real appreciation for the brewing energy in Ballard right now. Thirty years ago, Redhook was exactly where guys like Hilliard’s, Reuben’s Brews and Populuxe are today,” said Karmen Olson, Redhook brand manager. “We’re stoked to be working with our friends at Hilliard’s and to raise a pint to our Emerald City heritage.”

Joint Effort will be available on draught only beginning July 15 and will launch in 22-oz bottles under the Blueline Series in late October. The beer will be available in Washington State only.

Redhook Brewery University Washington Sponsorship
Redhook Brewery renews endorsement deal with Dan Patrick
The Chive Redhook Brewery Black Lager
Redhook Brewery partners with The Chive to launch black lager
Redhook Brewery Buffalo Wild Wings Game_Changer
Redhook elaborates on Buffalo Wild Wings collaborative beer with CBB
brooklyn brewery pilsner
Brooklyn Brewery reformulates its Pilsner and more beers to know this week

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Sapporo to acquire Stone Brewing, that one brewery that kept saying it wasn’t interested in selling out
  • Harpoon collaborates with Reebok, Elysian reveals new tarot labels and more beers to know this week
  • Carlsberg announces largest test trial of its fully recyclable Fiber Bottles (Mads Mikkelsen’s a fan)
  • Marketing idea of the week: Three Denver breweries launch NFT for IRL event

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Sapporo to acquire Stone Brewing, that one brewery that kept saying it wasn’t interested in selling out
    June 24, 2022
  • Reebok-x-Rec-2Harpoon collaborates with Reebok, Elysian reveals new tarot labels and more beers to know this week
    June 23, 2022
  • Carlsberg announces largest test trial of its fully recyclable Fiber Bottles (Mads Mikkelsen’s a fan)
    June 22, 2022
  • Strategic Partnership HandshakeHarpoon parent company buys Long Trail Brewing brands
    June 21, 2022
  • beer taps brain distribution cbb cropUnfiltered: What to do when my head brewer leaves?
    June 20, 2022
  • Man,Holding,Beer,Can,In,A,Liquor,Store,,Choosing,BeerWhat makes a good craft beer label?
    June 16, 2022

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2022 · CBB Media LLC

Posting....