• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Redhook Brewery renews endorsement deal with Dan Patrick

November 13, 2013Chris Crowell

Redhook Brewery seems like it is constantly announcing a new high-profile partnership or collaboration, and indeed these deals are a big part of the company’s marketing strategy. Looking at the earnings report of the Craft Brew Alliance, it seems to be working.

Redhook BreweryThe most notable of these are the Buffalo Wild Wings collaboration, the CHIVE’s Resignation Brewery collaboration and an endorsement deal/collaboration with sportscaster Dan Patrick.  The company just announced the renewal of that Dan Patrick deal through March 2015. The news comes nearly one year after the successful launch of Audible Ale, a beer brewed in collaboration with Patrick and unveiled at Super Bowl XLVII in New Orleans.

The timeframe of Patrick’s contract ensures the partnership overlaps with two more Super Bowls, two college football bowl seasons, and two March Madness seasons. The Sports Emmy Award winner will also be featured in Redhook’s “Flippin’ Awesome Sweepstakes” in which he will flip a coin in late December to determine whether the winner receives a trip to the Big Game in New York or to Hawaii to see football’s all-stars compete on the same field. Each trip includes two game tickets, round-trip airfare for two, a four-day, three-night hotel stay and $500 in spending money.

“Our relationship with The Dan Patrick Show is perfectly aligned with Redhook’s personality,” said Redhook Brand Manager Karmen Olson. “We can’t think of anyone else we’d rather watch the game and throw back a few beers with than Dan and the Danettes.”

Redhook Brewery Buffalo Wild Wings Game_Changer
Redhook elaborates on Buffalo Wild Wings collaborative beer with CBB
The Chive Redhook Brewery Black Lager
Redhook Brewery partners with The Chive to launch black lager
Joint Effort Hemp Ale Tap Redhook Brewery
Redhook Brewery, Hilliard’s Beer pass around Joint Effort Hemp Ale
brooklyn brewery pilsner
Brooklyn Brewery reformulates its Pilsner and more beers to know this week

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • The case for full facility disinfection for breweries in the post-COVID era
  • MadTree set to convert old airplane hangar into its third brewery
  • Fulton Brewing commissions label art from Marvel artist to launch new kingdom of IPAs
  • Arizona Wilderness raises funds for LGBTQIA+ license plate and more drinks to know this week

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Cleaning home table sanitizing kitchen table surface with disinfectant spray bottle washing surfaces with towel and gloves. COVID-19 prevention sanitizing insideThe case for full facility disinfection for breweries in the post-COVID era
    June 8, 2023
  • Arizona Wilderness PrismArizona Wilderness raises funds for LGBTQIA+ license plate and more drinks to know this week
    June 7, 2023
  • FSBC-Image-1Here’s the fastest growing brewery in the U.S. according to Untappd
    June 6, 2023
  • MONTUCKY-HERO-IMAGE___Montucky Cold Snacks announces new mascot and contest winner, plans to plaster his face on its beer cans this fall
    June 5, 2023
  • Video: Watch how Country Malt Group started in a shed and became an America beer supplier success story
    June 5, 2023
  • Constellation sells Funky Buddha and Four Corners back to original owners, says see ya to craft sector
    May 31, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC