• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Redhook Brewery, University of Washington reach 10-year sponsorship agreement

June 26, 2013Jason Morgan

Redhook Brewery Sponsorship University Washington

Redhook Brewery reached a new agreement with the University of Washington for Redhook to continue as the official craft beer of University of Washington Athletics. The new deal ensures that Redhook will be a part of the opening of the newly-renovated Husky Stadium and will remain the official craft beer of Husky Athletics for the next decade. The multi-tiered media partnership includes radio and print advertising, an assortment of signage in premium areas, as well as authorized promotional use of UW logos, images and facilities, among other assets.

“This is an awesome moment for Redhook Brewery,” said Karmen Olson Stevens, Redhook brand manager. “Redhook has been a Seattle mainstay since founders Paul Shipman and Gordon Bowker opened the brewery doors in an old transmission shop just a few miles away from Husky Stadium in 1981. This partnership has meant a lot to us over the last three years and we are extremely excited to be a part of Husky Athletics long term. We’re even planning to release a new Redhook UW tap handle and other new points of sale communicating this great partnership.”

Check out the promotional lineup:

Stadium presence
As part of the deal, Redhook will have a branded area inside the newly-renovated Husky Stadium in premium areas. There will also be signage at “The Zone,” a game day tailgate experience for fans attending the game (where Redhook will be the official sponsor of the music stage).

Print and broadcast advertising
Redhook radio advertising will feature in pre-game, play-by-play and post-game for football, men’s basketball and women’s basketball. Print advertising will include Dawgs Digest, the official Husky Athletics magazine as well as the football and men’s basketball game day programs.

Alumni Association: Washington warm-ups
The sponsorship extends well beyond the friendly confines of the UW campus. Redhook also becomes the official craft beer partner of the University of Washington away game Warm-Ups through the Alumni Association. The “Washington Warm-Ups” is a pre-game party for Husky fans traveling on the road during football season.

Unsurprisingly, Craft Brew Alliance shareholders approve Anheuser-Busch full acquisition
abita-hop-99
Abita’s low-cal IPA, Pure Project’s special yeast and more craft beer news to know this week
Craft-Brew-Alliance
Former Redhook brewery and pub in Portsmouth, NH, will rebrand as Cisco Brewers
Redhook_Photo_Collage cbb crop
Anyone want to buy Redhook Brewery’s brewhouse? It’s the ‘highest quality large format brewery offered in recent history’

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Distribution Update: Reuben’s Brews to Colorado and UK, Bent Water to Jersey, Bale Breaker to southern Idaho and lots more
  • ’90s style, pandemic survival and solar-powered seltzers lead this week’s beverages to know
  • Left Hand Brewing opening taphouse, restaurant in mixed use project near Denver
  • Hard seltzer, FMB keep separating from craft beer in Beer Purchasers Index

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Distribution Update: Reuben’s Brews to Colorado and UK, Bent Water to Jersey, Bale Breaker to southern Idaho and lots more
    March 8, 2021
  • SunDay_cans’90s style, pandemic survival and solar-powered seltzers lead this week’s beverages to know
    March 8, 2021
  • DuClaw Unicorn Farts can beer 1To enjoy DuClaw Brewing’s special edition Unicorn Farts beer, you’ll need to stick your poop in the mail and get screened for colon cancer
    March 4, 2021
  • beer flow pour glass multiple pictures data-001The beer flow: tallboys are trending, top IPA SKUs and on-premise taps continue to pour more
    March 3, 2021
  • Innokeg CombiKegKHS keg fillers updated to be more sustainable, efficient
    March 3, 2021
  • Summit IPA variety packIPA sales growth continues thanks to subcategories, according to 2021 IPA Forecast
    March 2, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by