• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Redhook, Buffalo Wild Wings partner for Game Changer

May 6, 2013Jason Morgan

Game_Changer Redhook brewery Buffalo Wild Wings
Game Changer will be available as part of a new drink menu released this summer at Buffalo Wild Wings.

There are fewer feasts finer than buffalo wings and craft beer. Artisan wingers often put as much time into their wing flavor creations as craft brewers put into their beers. To harness the wing/beer connection, Redhook Brewery and Buffalo Wild Wings have teamed up to craft a new brew called Game Changer as a part of a new drink menu released this summer.

Buffalo Wild Wings made the announcement during a conference call last week, and it is seen as a big win for Redhook, as Buffalo Wild Wings has more than 900 locations. BeerPulse reported Buffalo Wild Wings Chief Executive Officer Sally Smith’s thoughts on the product margins.

BeerPulse:

“Certainly part of our goal of beer is improving beer margins, which has been difficult in the last couple of years with continued price increases from manufacturers and distributors. And the thought is that we can price this somewhere between domestic and imported draft beer with probably similar margins to the — to our domestic draft beer.”

Smith also commented on how alcohol performs on its menu as a percentage of all items sold:

“The mix of — the percent of alcohol during quarter was 22 percent for company locations in the first quarter, and that was similar to the prior year. Craft beer continues to be, and it’s just that I don’t know if I have any more color on that, we have, where possible, increased the number of tap handles in our restaurants from 24 to 30 to accommodate some of the more regional and local craft beers that our general managers wanted to put on. But it continues to be a focus, and we’re seeing — it certainly is the focus of our guests as well.”

Craft Brewing Business contacted the Craft Brew Alliance (CBA), of which Redhook is a member, for more information on this unique partnership. We’ll update as soon as we have the official word.

Redhook Brewery Buffalo Wild Wings Game_Changer
Craft Brew Alliance names Safeway and Buffalo Wild Wings for Retailer of the Year Awards
Redhook Brewery Buffalo Wild Wings Game_Changer
Redhook Game Changer Ale kicks off its season
Redhook Brewery Buffalo Wild Wings Game_Changer
Redhook elaborates on Buffalo Wild Wings collaborative beer with CBB
Unsurprisingly, Craft Brew Alliance shareholders approve Anheuser-Busch full acquisition

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Distribution Update: Reuben’s Brews to Colorado and UK, Bent Water to Jersey, Bale Breaker to southern Idaho and lots more
  • ’90s style, pandemic survival and solar-powered seltzers lead this week’s beverages to know
  • Left Hand Brewing opening taphouse, restaurant in mixed use project near Denver
  • Hard seltzer, FMB keep separating from craft beer in Beer Purchasers Index

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Distribution Update: Reuben’s Brews to Colorado and UK, Bent Water to Jersey, Bale Breaker to southern Idaho and lots more
    March 8, 2021
  • SunDay_cans’90s style, pandemic survival and solar-powered seltzers lead this week’s beverages to know
    March 8, 2021
  • DuClaw Unicorn Farts can beer 1To enjoy DuClaw Brewing’s special edition Unicorn Farts beer, you’ll need to stick your poop in the mail and get screened for colon cancer
    March 4, 2021
  • beer flow pour glass multiple pictures data-001The beer flow: tallboys are trending, top IPA SKUs and on-premise taps continue to pour more
    March 3, 2021
  • Innokeg CombiKegKHS keg fillers updated to be more sustainable, efficient
    March 3, 2021
  • Summit IPA variety packIPA sales growth continues thanks to subcategories, according to 2021 IPA Forecast
    March 2, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by