• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Is craft beer a fad? Consumers in this DSM Global Insights report say no (and what’s driving their choices)

July 26, 2018Chris Crowell

craft beer consumer tastes
Craft beer is trending big with disembodied hands.

Royal DSM, a global science-based company active in health, nutrition and materials, published a new report in its Global Insights Series that indicates the consumer demand for craft beer is not likely to slow down anytime soon. I mean, I don’t know if we needed them to tell us that, but it’s still nice to hear, especially with the scope of the survey. The report, which surveyed 3,300 consumers in seven countries in the Europe and United States, shows that four in five craft beer drinkers don’t believe craft beer is a passing fad. Some 80 percent said they would continue trying new brands of beer.

The market for craft beer has grown enormously in recent years, most notably here in the United States where consumption of craft beer has increased by 500 percent and quadrupled its market share in the past decade. Meanwhile, in Europe, craft beer consumption is set to soar, with a projected 11 percent CAGR in the next few years, and the market is picking up in Central and South America as well. DSM’s new report looks at what’s driving this trend for consumers and how brewers can think about the future of craft beer. You can take a look at the full thing here.

“DSM’s consumer research shows there is tremendous promise for the craft beer market, mostly due to the enthusiasm of craft beer fans” said Joana Carneiro, director of beverages at DSM Food Specialties. “However, the popularity of craft beer, and the demand for unique, authentic and premium beer varieties, presents a new reality for brewers both large and small. In this report, we’re speaking to small brewers who want to keep up with demand while staying true to their vision — and we’re addressing the large brewers who are looking to establish global premium brands.”

RELATED: 13 best craft brewery marketing ideas of 2017

Results of DSM’s survey shows that taste remains a key driver in the choice to buy a craft beer, with 75 percent of respondents citing taste above everything else — including price — when they make their purchase decision. Around two-thirds of consumers say they are attracted to craft beer because it is a premium, high-quality product. The same number say they feel drinking craft beer is “more special” than drinking regular beer. Quality, therefore, is becoming the byword of the brewing industry today.

DSM, as a global producer of brewing enzymes, provides brewers with solutions to increase production capacity, performance and yield or shorten processing time to meet demand flexibly, all while producing high-quality, great-tasting beer. DSM’s Brewers Clarex can also be used to create gluten-free and gluten-reduced beer, adding a distinctive product to a brewer’s range.

Maxadjunct-Key-Visual
Royal DSM debuts an adjunct brewing enzyme aimed at increasing brewhouse capacity
craft brewing market growth
Going for growth in craft brewing? Survival? Here are five U.S. beer drinker stats you need to know
Vermont’s Lawson’s Finest Liquids expands renewable energy efforts with new solar canopy project at Waitsfield brewery and taproom
Canning Cans Beer Paktech GIF-original
Watch PakTech’s CCA line of can applicators in action, then check new financing options to buy one

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Vermont’s Lawson’s Finest Liquids expands renewable energy efforts with new solar canopy project at Waitsfield brewery and taproom
  • Watch PakTech’s CCA line of can applicators in action, then check new financing options to buy one
  • Cave-aged beer finally excavated by Roughhouse and other beers to know this week
  • Distribution update: 21st Amendment heads to Hawaii, Upland Brewing to Chicago, Ceria Brewing to Texas/Puerto Rico and lots more news

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • roughhouse brewing cave aged beersCave-aged beer finally excavated by Roughhouse and other beers to know this week
    April 13, 2021
  • Distribution update: 21st Amendment heads to Hawaii, Upland Brewing to Chicago, Ceria Brewing to Texas/Puerto Rico and lots more news
    April 13, 2021
  • CODO Can design backgroundExploring canning trends and the can shortage with CanSource
    April 12, 2021
  • brewing lawsuitMass. Franchise Law UPDATE: Judge denies Atlantic’s injunction, Jack’s Abby heads to arbitration
    April 8, 2021
  • Check out Briess’ new website, then enjoy this Journey of Malt video series, showing how barley goes from seed to malt
    April 8, 2021
  • beer healthy glass dumbell working out excercise-001The Beer Flow: better-for-you beer growing, tap volume climbing and RTDs accelerating
    April 6, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by