Rhinegeist is taking Cincinnati craft beer to proper levels of ridiculous awesomeness (a suitably Cincinnati trait). Let us count the reasons we love Rhinegeist: 1) its name translates to “Ghost of the Rhine,” and we love its skull logo; 2) its brewery is reinvigorating the historic Over-the-Rhine Brewery District in Cin city; 3) its beer is most excellent (Truth!); and 4) the hilarious marketing video above that pays “homage” to Macklemore’s tune “Downtown.” From the YouTube site:
A love for scooters, friendship and Macklemore pushed this late night and weekend side project into so much more. This is our homage to the brewery we work at while also giving a nod to an artist we all love. Play it loud and don’t look back — we didn’t.
It’s an instant classic. The best lines: One friend is like we should probably slow down. It’s only 4 o’clock, man, chill the fuck out. Take yourself home and lay the hell down.