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This Rhinegeist Macklemore spoof video is the best

March 15, 2016Keith Gribbins

Rhinegeist is taking Cincinnati craft beer to proper levels of ridiculous awesomeness (a suitably Cincinnati trait). Let us count the reasons we love Rhinegeist: 1) its name translates to “Ghost of the Rhine,” and we love its skull logo; 2) its brewery is reinvigorating the historic Over-the-Rhine Brewery District in Cin city; 3) its beer is most excellent (Truth!); and 4) the hilarious marketing video above that pays “homage” to Macklemore’s tune “Downtown.” From the YouTube site:

A love for scooters, friendship and Macklemore pushed this late night and weekend side project into so much more. This is our homage to the brewery we work at while also giving a nod to an artist we all love. Play it loud and don’t look back — we didn’t.

It’s an instant classic. The best lines: One friend is like we should probably slow down. It’s only 4 o’clock, man, chill the fuck out. Take yourself home and lay the hell down.

These cheeky low-fi Rhinegeist promo videos kept me from quitting life today
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Stone Brewing/Greg Koch: Why we have chosen not to sell out to Big Beer

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  1. Michael Vachon says

    March 16, 2016 at 9:36 pm

    Michael Vachon liked this on Facebook.

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  2. hudson19411 says

    March 16, 2016 at 2:28 pm

    RT @rhinegeist: .@CraftBrewingBiz Thanks for the kind words—you rock! https://t.co/JGfp2y8tbb

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  3. rhinegeist says

    March 16, 2016 at 12:51 pm

    .@CraftBrewingBiz Thanks for the kind words—you rock! https://t.co/JGfp2y8tbb

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  4. Willis Read says

    March 16, 2016 at 9:36 am

    Willis Read liked this on Facebook.

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  5. Craft Beverage Expo says

    March 16, 2016 at 9:36 am

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  6. Todd Parker says

    March 16, 2016 at 1:22 am

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  7. Paul Speed says

    March 16, 2016 at 1:22 am

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  8. Todd Parker says

    March 16, 2016 at 12:04 am

    Aaron Stryker and Chris Shields, a little appreciation

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  9. LVRGLLC says

    March 15, 2016 at 8:18 pm

    #CraftBeer #CraftBrewing #Beer #BeerBiz This Rhinegeist Macklemore spoof video is the best https://t.co/Q4KIhkX0G9

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  10. Owen Thompson says

    March 15, 2016 at 6:07 pm

    Owen Thompson liked this on Facebook.

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  11. kmalsip says

    March 15, 2016 at 6:03 pm

    RT @ohbeautifulbeer: RT @CraftBrewingBiz: This Rhinegeist Macklemore spoof video is the best. #ClassicViralMarketing @rhinegeist https://t…

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  12. ohbeautifulbeer says

    March 15, 2016 at 5:50 pm

    RT @CraftBrewingBiz: This Rhinegeist Macklemore spoof video is the best. #ClassicViralMarketing @rhinegeist https://t.co/PQ9ZFzChbO

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  13. Jesse Miller says

    March 15, 2016 at 5:21 pm

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  14. Serge Lubomudrov says

    March 15, 2016 at 4:51 pm

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  15. Adam Holtvogt says

    March 15, 2016 at 4:51 pm

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