Rhinegeist is taking Cincinnati craft beer to proper levels of ridiculous awesomeness (a suitably Cincinnati trait). Let us count the reasons we love Rhinegeist: 1) its name translates to “Ghost of the Rhine,” and we love its skull logo; 2) its brewery is reinvigorating the historic Over-the-Rhine Brewery District in Cin city; 3) its beer is most excellent (Truth!); and 4) the hilarious marketing video above that pays “homage” to Macklemore’s tune “Downtown.” From the YouTube site:
A love for scooters, friendship and Macklemore pushed this late night and weekend side project into so much more. This is our homage to the brewery we work at while also giving a nod to an artist we all love. Play it loud and don’t look back — we didn’t.
It’s an instant classic. The best lines: One friend is like we should probably slow down. It’s only 4 o’clock, man, chill the fuck out. Take yourself home and lay the hell down.
Michael Vachon says
March 16, 2016 at 9:36 pmMichael Vachon liked this on Facebook.
hudson19411 says
March 16, 2016 at 2:28 pmRT @rhinegeist: [email protected] Thanks for the kind words—you rock! https://t.co/JGfp2y8tbb
rhinegeist says
March 16, 2016 at 12:51 pm[email protected] Thanks for the kind words—you rock! https://t.co/JGfp2y8tbb
Willis Read says
March 16, 2016 at 9:36 amWillis Read liked this on Facebook.
Craft Beverage Expo says
March 16, 2016 at 9:36 amCraft Beverage Expo liked this on Facebook.
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March 16, 2016 at 1:22 amTodd Parker liked this on Facebook.
Paul Speed says
March 16, 2016 at 1:22 amPaul Speed liked this on Facebook.
Todd Parker says
March 16, 2016 at 12:04 amAaron Stryker and Chris Shields, a little appreciation
LVRGLLC says
March 15, 2016 at 8:18 pm#CraftBeer #CraftBrewing #Beer #BeerBiz This Rhinegeist Macklemore spoof video is the best https://t.co/Q4KIhkX0G9
Owen Thompson says
March 15, 2016 at 6:07 pmOwen Thompson liked this on Facebook.
kmalsip says
March 15, 2016 at 6:03 pmRT @ohbeautifulbeer: RT @CraftBrewingBiz: This Rhinegeist Macklemore spoof video is the best. #ClassicViralMarketing @rhinegeist https://t…
ohbeautifulbeer says
March 15, 2016 at 5:50 pmRT @CraftBrewingBiz: This Rhinegeist Macklemore spoof video is the best. #ClassicViralMarketing @rhinegeist https://t.co/PQ9ZFzChbO
Jesse Miller says
March 15, 2016 at 5:21 pmJesse Miller liked this on Facebook.
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March 15, 2016 at 4:51 pmSerge Lubomudrov liked this on Facebook.
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March 15, 2016 at 4:51 pmAdam Holtvogt liked this on Facebook.