• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

The Ritz-Carlton Chicago creates exclusive summer craft beer

July 10, 2014Keith Gribbins

Tailor Fitted2
Tailor Fitted is a lighter style ale that packs a punch with its complexity and slight hop bite.

The dec Rooftop Lounge + Bar, located at The Ritz-Carlton Chicago, has unveiled a new summer beer that it’s hoping will please everyone’s taste buds. The dec worked with Ale Syndicate Brewery to produce this American Pale Ale called Tailor Fitted (as it’s a customized beer made just for you).

The name Tailor Fitted came about because it encompasses The Ritz’s philosophy about customer service and hospitality to create tailored experiences for each guest and heightening an experience by adding personal touches. Tailor Fitted is an American Pale Ale with wheat characteristics. It is brewed with Pilsner, Wheat and Munich Malts with Galena, Simcoe and Wakatu hops. Tailor Fitted is a lighter style ale that packs a punch with its complexity and slight hop bite. This beer comes in at 5.3 percent alcohol by volume. It is finished with just enough hops to please the IPA drinker but not enough to scare away the wheat drinker.

The concept for this beer came from the bar staff’s interaction with its patrons. Over months of interacting with guests and seeing what they ordered, it seemed like a perfect fit to start brainstorming based on feedback to make a test batch for the hotel’s beer.

The dec is open Sunday-Wednesday from noon to 10 p.m. and Thursday-Saturday from noon to midnight.

 

Lyft_PressKit cbb crop
Craft Beer Marketing Idea of the Week: Lyft partners with Baderbrau Brewing in Chicago on a ride discount beer
Burnt City cbb crop
Cool loot we get in the mail: Burnt City Brewing’s mixer sixer (it rocked out most convincingly)
Moody Tongue Brewing announces new tasting room in Chicago
Illinois map cbb crop
Self-distribution key to craft beer growth in southern Illinois

Reader Interactions

Comments

  1. vincemancari says

    July 10, 2014 at 12:01 pm

    RT @CraftBrewingBiz: The Ritz-Carlton Chicago creates exclusive craft summer beer. Impressive @RCChicago http://t.co/RVtVoL0Ng3

    Log in to Reply
  2. DenverBeerGuy says

    July 10, 2014 at 11:25 am

    RT @crsimp01: The Ritz-Carlton Chicago creates exclusive summer craft beer http://t.co/xFbjIaUQVU via @craftbrewingbiz

    Log in to Reply
  3. crsimp01 says

    July 10, 2014 at 11:19 am

    The Ritz-Carlton Chicago creates exclusive summer craft beer http://t.co/xFbjIaUQVU via @craftbrewingbiz

    Log in to Reply
  4. XAPR says

    July 10, 2014 at 11:17 am

    RT @CraftBrewingBiz: The Ritz-Carlton Chicago creates exclusive craft summer beer. Impressive @RCChicago http://t.co/RVtVoL0Ng3

    Log in to Reply
  5. RCChicago says

    July 10, 2014 at 10:49 am

    RT @CraftBrewingBiz: The Ritz-Carlton Chicago creates exclusive craft summer beer. Impressive @RCChicago http://t.co/RVtVoL0Ng3

    Log in to Reply
  6. BrewedInChicago says

    July 8, 2014 at 5:30 pm

    RT @CraftBrewingBiz: The Ritz-Carlton Chicago creates exclusive craft summer beer. Impressive @RCChicago http://t.co/RVtVoL0Ng3

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • 12 Orlando breweries to gamify their ale trail via Hot Hopz program
  • BeerBoard and Encompass team up, offer a powerful technology platform to manage alcohol programs
  • Cartsyde, PourMyBeer launch mobile self-pour tap system and walk-in cooler
  • Ferment Brewing to digitally print new year-round can lineup

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Constellation sells Funky Buddha and Four Corners back to original owners, says see ya to craft sector
    May 31, 2023
  • liquid-riot-teamCheers to 10 Years: Liquid Riot freshens up look for next decade
    May 30, 2023
  • People news: Colorado’s Dry Dock names new head brewer + moves from Wiseacre, Crooked Hammock and more
    May 30, 2023
  • Distribution update: Athletic Brewing brings NA beer to JetBlue + big acquisitions from Markstein and Hensley Beverage
    May 25, 2023
  • Who is ready to order alcohol direct from Diddy?
    May 25, 2023
  • taproom foodTaproom guests want food. How can you best provide it?
    May 24, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC